 APRO: The Official Voice of the Rent to Own Industry
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APRO's Exclusive Rent-to-own Audio and Podcasts
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Rent to own Audio & Podcasts: Mark Key
Mark Key, manager with SEI Aaron's, is the new secretary/treasurer for the newly created New England Rental Dealers Association December 11.
Key is a native Texan who's spent all his life in retail -- operations internal auditor and buyer for convenience store chains and field marketer for big box drug in the northeast. He traded in his retail boots for rent-to-own three years ago when he went to work for the largest Aaron's franchise in the country and never looked back. Key manages nine SEI Aaron's locations in Rhode Island and south coast of Massachusetts, locations "Our customers really don't have many options," Key said. "Retailers really don't pay attention to the folks who walk through our doors. Without us, where do they go. Certainly we want the industry to survive and organizations like these help that effort." Key said the diversity of the new association, which includes the states of Massachusetts, Connecticut and Rhode Island is its strength. The association's inaugural meeting drew dealers with from one to over sixty stores with a seat reserved for Rent-A-Center, the nation's largest rent-to-own company. "It helps bring not only different minds from different places together, but we can be more likely to ensure that we're covering all our bases, that all voices are being heard," Key said. I'd like to see the diversity that was represented here today also to get and stay active. We do have the ability to have an impact from a grassroots level. We will have a significant impact in a short period of time." | ||||
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2012 APRO Dave Egan
Legislative Conference
April 17-19, Washington, D.C.
Mark your calendars!
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |