 APRO: The Official Voice of the Rent to Own Industry
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APRO's Exclusive Rent-to-own Audio and Podcasts
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Rent to own Audio & Podcasts: Mark Anderson
Mark Anderson owner of FastTrack Rent To Own in New Britain, Connecticut, is the new president of a new rental dealers association in the northeast representing Connecticut, Massachusetts and Rhode Island.
Anderson began his rent to own career in 1988 with Rent-A-Center where he worked for 10 years. After that he worked for many years ColorTyme corporate and then for a large ColorTyme franchisee. His path as an independent dealer began in 2003 with the opening of his Premier Rental Purchase franchise. After his license agreement expired this July, Anderson stepped out on his own with FastTrack Rent To Own. "We have a significant amount of work to do to pass rent to own legislation on a federal level but we have some issues at the state level as well, particularly in Massachusetts," Anderson said. Connecticut and Massachusetts are particularly strategic states, as they are home to Senator Chris Dodd of Connecticut, who chairs the Senate Banking Committee, and Rep. Barney Frank, who represents Massachusetts 4th Congressional District and chairs the House Financial Services Committee. "We can work together to put a face on the rent-to-own legislation we're talking about," Anderson said. "Going to Congress...and showing them this isn't just a business for me, I mean yes, I do make a living this way but I've got everything in it...I love our customers and I think they deserve our transaction and it needs to be recognized." | ||||
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2012 APRO Dave Egan
Legislative Conference
April 17-19, Washington, D.C.
Mark your calendars!
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |