 APRO: The Official Voice of the Rent to Own Industry
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APRO's Exclusive Rent-to-own Audio and Podcasts
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Rent to own Audio & Podcasts: David Moore, marketing director Countryside Rent-To-Own
David Moore is the Marketing Director for Countryside Rent-To-Own, one of the most active and dynamic rent-to-own companies in the country.
In this exclusive APRO Podcast, Moore, who has previously worked in newspaper and radio advertising before putting in his seven years with Countryside, talks about "aspirational marketing" and how he uses it to promote rent-to-own. "I am so proud of the fact we have customers who tell us 'I have something in every room of my house from your store. When I come in your store I feel like I am somebody.' That's what makes it great to be in this business." In this exclusive APRO Podcast, Moore shares how some of his best marketing strategies originated from interviews with his customers. Educating customers about the rent-to-own transaction itself he said, is still the critical component in all his campaigns. "Traditional retail customers are often surprised they can bring merchandise back with no questions asked, that's a phrase we've started including in our TV advertising, the fact you can bring something back with no penalty." Moore said. "Rental stores offer a level of service that you can put up with the highest end retail store like Nordstrom or Neiman Marcus. Our customers expect this and that's probably what surprised me the most about this industry." See photo gallery of the 2009 TRIB Convention and Buying Show. | ||||
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APRO's 2010 Legislative
Conference!
We would like to
thank our attendees for a great success! 
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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Click the links below to download each article as a PDF
Complete issue of RTOHQ: The Magazine | January-February 2010
The Year of the Tiger According to Chinese astrology, the Year of the Tiger begins in February 2010. Tiger John Cleek is making the most of it as he winds down his two-year term as APRO’s president. He reflects on personal and industry-wide accomplishments and the love of family that sustains him.
In the 30-year history of the Association of Progressive Rental Organizations, 17 rental dealers have served as president. To mark APRO’s special anniversary, 15 of these leaders share their experiences in helping to shape the rent-to-own industry.
The Keep Rate Conundrum Calculating keep rate does not seem to improve the rent-to-own business in any discernible way—and yet this calculation, beyond all the others, has had enormous legal and political implications for rent-to-own almost since its inception.
Vendor Spotlight: What's in a Name? These three departed rent-to-own vendors--Joe Eason, Tom Kitchens and Norm Smith--live on, their names indelibly linked to key industry events and honors.
See the current issue of RTOHQ: The Magazine... [PDF format] [HTML format]
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |