 APRO: The Official Voice of the Rent to Own Industry
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APRO's Exclusive Rent-to-own Audio and Podcasts
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Rent to own Audio & Podcasts: David Moore, marketing director Countryside Rent-To-Own
David Moore is the Marketing Director for Countryside Rent-To-Own, one of the most active and dynamic rent-to-own companies in the country.
In this exclusive APRO Podcast, Moore, who has previously worked in newspaper and radio advertising before putting in his seven years with Countryside, talks about "aspirational marketing" and how he uses it to promote rent-to-own. "I am so proud of the fact we have customers who tell us 'I have something in every room of my house from your store. When I come in your store I feel like I am somebody.' That's what makes it great to be in this business." In this exclusive APRO Podcast, Moore shares how some of his best marketing strategies originated from interviews with his customers. Educating customers about the rent-to-own transaction itself he said, is still the critical component in all his campaigns. "Traditional retail customers are often surprised they can bring merchandise back with no questions asked, that's a phrase we've started including in our TV advertising, the fact you can bring something back with no penalty." Moore said. "Rental stores offer a level of service that you can put up with the highest end retail store like Nordstrom or Neiman Marcus. Our customers expect this and that's probably what surprised me the most about this industry." See photo gallery of the 2009 TRIB Convention and Buying Show. | ||||
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2012 APRO Dave Egan
Legislative Conference
April 17-19, Washington, D.C.
Mark your calendars!
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |