Rent-to-own News - The Premier Companies announce 2012 training seminars

John Darden, The Premier Companies Dealer/Vendor Liaison

During their recent convention in Key West, The Premier Companies, franchisor of four Rent-to-Own brands, released their 2012 Training Seminar schedule to their franchisees.

The aggressive schedule includes workshops and seminars focused on key operational elements of the franchisee’s business.

The Premier Companies have five Financial Workshops on the calendar for this year. The Financial Workshops allow for the dealers to meet one-on-one with Trooper Earle, President & CEO of The Premier Companies; Jim Upchurch, Franchisee Support Consultant; and  John Darden, Operations Support, to review all aspects of the dealer’s business.

“We review not only how they are running their business, but strategize and assist them in understanding and evaluating all financial aspects of their business”, said Trooper.

Marketing Workshops have been implemented to focus on the ever changing world of promoting your business.  The Premier Rental-Purchase Marketing Board, hosts the Marketing Workshop to assist dealers with the process of determining their marketing budget, deciding what types of effective media to implement, keeping up-to-date on social media and more.

Last year, The Premier Companies built an online, state-of-the-art marketing tool for dealers to enter their marketing plan online and track the advertising campaigns each month based on deliveries.

The dealers can also see exactly where their current and past customers are thus helping them to see where they need to market.  All these marketing tools are shared during the Marketing Workshop.

John Sprayberry, Premier owner in Dixon, IL, attended the fall 2011 marketing workshop.

“The technology Premier is providing us is just amazing and a very useful tool to help us be better at determining what types of advertising is really working. Participating in a workshop like this allowed me to see some different ways to utilize some of the basic marketing that we all do.”


The Premier Companies goal is to visit each store twice each year. Sixteen In-Field Training sessions are scheduled this year to allow every store and their employees the opportunity to attend the regional training events.

The Field Training Sessions are tailored towards the franchisees, managers and their staff to provide effective and beneficial training materials to help them improve on sales and day to day operations.

“Our Field Training Sessions have been a great addition to our franchise support system” said John Darden, The Premier Companies Dealer/Vendor Liaison. “You know they are working when you walk into a store and an Account Manager ask you “When is our next training session?”
 
The support does not stop there! The Premier Companies also hosts an annual National Convention at the beginning of the year and Dealer Retreat during mid-year.

The national office of The Premier Companies is located in Williamsburg, Virginia. Premier Brands consist of Premier Rental-Purchase, Premier Home Furnishings, Premier Wheel Workz, Premier Auto by Rent. All Premier stores are independently owned and operated. Visit Premier’s website at www.premierrents.net or call 800/2-Premier and ask for Trooper Earle.