Rent-to-own News

Rent-to-own News - Simmons has best single market day ever

January 26, 2011

L-R: Vince Nicholson, Simmons VP market groups, Cindy Ferguson, APRO Marketing Director and Ben Crowder, Simmons director of rental division.

Furniture dealers across Las Vegas Market are reporting an uptick in activity this year and Simmons is no exception.

Ben Crowder, director of Simmons rental division said this LVM is turning into a "bedding market" and dealers are responding well to Simmon's "smart response coil" -- a 62 inch steel coil, which can be varied in gauge for maximum comfort.

"We've had our best single day at Las Vegas Market ever this year," Crowder said. "We've seen close to 400 dealers. They are responding well to our spring design and innovations. One thing we can do that's unique is vary the spring gauge of our mattress springs."

Simmons is a 135-year-old company that introduced technological innovations like the Beautyrest Pocketed Coil spring mattress, the Hide-A-Bed product and HealthSmart bed.

Simmons Bedding Company is the maker of Beautyrest, Beautyrest Black, Natural Care, ComforPedic and Simmons Kids mattresses, among others. Simmons is committed to helping consumers attain a higher quality of sleep and supports this mission by developing superior mattresses and promoting a sound, smart sleep routine.

“Las Vegas Market is the undisputed epicenter for the mattress industry, where virtually every supplier formally introduces their newest bedding designs, products and technologies,” said World Market Center Las Vegas President and Chief Executive Officer of World Market Center Las Vegas Robert Maricich.

More on Simmons, go here.

For more market photos, go here.
About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Convention and Trade Show

July 24-26, Memphis, TN

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Featured APRO Photo:
From the APRO 2011 General Session and Keynote Address, July 13 Album
APRO 2011 General Session and Keynote Address, July 13
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
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Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097