RTO Legislative Activity

RTO Legislative Activity - Why the Rent-to-Own Industry is Seeking Federal Legislation



Why federal rent-to-own legislation?

Passage of a federal rent-to-own bill will benefit consumers, businesses and the American economy

 

*****Download the full text of the Consumer Rental Purchase Agreement Act here.

 

The Canseco/Landrieu Bill Defines the Rent-to-own Transaction as a Lease

The rent-to-own transaction provides millions of consumers with a flexible, debt-free opportunity to acquire household products—customers can return the product at any time, for any reason, with no penalty. There is no other transaction like it in the marketplace; however, rent-to-own is the most widely used transaction undefined at the federal level. While 47 state legislatures define rent-to-own as a lease, the U.S. Congress remains one of the last arenas to define the transacti
on. A federal rent-to-own lease definition will remove uncertainty for rent-to-own owners to expand their business providing jobs in their local communities.

The Canseco/Landrieu Bill is a Consumer Protection Bill

Passage of the rent-to-own bill by the U.S. Congress is good for consumers because it creates federal regulations for pricing and payment disclosures and strengthens consumer protection in 33 states. Also, it mandates reinstatement rights for the consumer. With reinstatement rights, a customer who cannot continue to make payments and has to return a product, can later resume the transaction and reinstate his or her payment history toward ownership of the product. While most rent-to-own companies already offer lifetime reinstatement rights as a part of their business practices, the federal bill requires a minimum time for payment reinstatement as a guaranteed consumer protection. The federal bill mandates full disclosure—both verbally and in writing—of every penny the customer will pay to a rent-to-own business. The rent-to-own store must disclose all costs, including total rent-to-own costs compared to the cost of the merchandise if bought in one cash transaction. The federal bill mandates pricing disclosures in rent-to-own advertising as well. An informed consumer is a powerful consumer and virtually all customer complaints and legal actions disappear when communication is open and clear.

The Canseco/Landrieu Bill Creates Jobs
and nurtures economic growth

Passage of a federal rent-to-own bill will provide security for the $7-billion industry to expand and create jobs. Federal legislation will secure the future of rent-to-own businesses—both small and large—and more than 50,000 employees who work within the industry. With industry growth, the value of rent-to-own will increase on Wall Street and provide lending confidence for small businesses nationwide.

For more information on APRO’s federal legislative effort, please contact APRO Public Affairs Director Richard May by e-mail or phone at 512/225-1051.





2012 APRO Dave Egan
Legislative Conference

April 17-19, Washington, D.C.
Mark your calendars!
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

Striving for an A with the BBB

by William E. Freeland

Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.

 

Creating an Extraordinary Customer Experience

by Bill Keese

Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

 

BB and BBQ on Beale Street

Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.

 

Card Talk

by Ed Winn III

Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.

 

Rent-to-Own Families, Part VI

by Kristen Card

No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097