Rent-to-own Events

Rent-to-own Events - Rental Advertising Excellence Contest

“Advertising is the No. 1 source of rent-to-own’s public perception.” Trenholm Marketing Research’s report on the public perception of rent-to-own

 

View 2007 winners in PDF format here.

 

The 2008 RAE Contest deadline has passed. We received hundreds of entries and the judging is on! The last several years, the rent-to-own industry's longest held advertising award competition has been generating tough competition in all categories. The judging has also been elevated to ensure only the best and deserving entries are awarded.


General RAE contest information:

APRO's RAE contest was created in 1989 and is the premier advertising contest for the rent-to-own industry in America. The RAE contest is judged by the nationally renowned advertising firm GSD&M. Early entry fees are $25 per entry for APRO members, and $50 per entry for non-members. Late entry fees are $30 per entry for APRO members and $55 per entry for non-members.

The RAE categories include Print Materials, Direct Marketing, Newspaper, Radio, Television, Specialty Items, Campaigns, Community Relations and Web site.

 
Click here to download a PDF of the contest entry form
 

For more information or questions regarding APRO’s RAE competition or rent-to-own advertising, contact Richard May at 800/204-2776, ext. 104.



Featured APRO Photo:
From the APRO 2006: Exhibitor set-up Album
Exhibitor set-up - 15
View All RTO Photos
in the RTOHQ.org gallery
RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

Complete issue of RTOHQ: The Magazine | June - July 2008
Download the entire June- July 2008 issue of RTOHQ: The Magazine by clicking on the link above (PDF file size is approximately 11 MB). by APRO

 

The Connectors
By Kristen Card
Taking into consideration APRO’s 2008 Convention theme, “Rent-to-Own Connections,” we debut RTOHQ: The Magazine with a series of profiles on some of those in our industry who use their insights about rent-to-own and their abilities of persuasion to connect with members of Congress: Congressman William Lacy Clay, Steve Kruse, RSSS’ Ellison Crider, Missouri’s Mighty Cs (Larry Carrico, “Tiger” John Cleek and Dan Cole), Lyn Leach, Bryce Company’s Bryan Collins, Tom Bernau and Benefit Marketing Solutions.

 

Identity Theft in the Rent-to-Own World
By Ed Winn III
These days, businesses are being held more accountable for the records they keep and the safeguards they use to protect them. Should your customers’ personal and financial information fall into the hands of thieves, you might be liable for the damages caused.

 

APRO’s 2008 Convention Education: Your Gateway to New Ideas
The education schedule at APRO’s 2008 Rent-to-Own Convention and Buying Show in St. Louis has been revamped to provide an entire day of great ideas that you can take back to your stores. Check out the complete schedule and seminar descriptions in this issue.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097