 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own Events
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Rent-to-own Events - Rental Advertising Excellence Contest
APRO's 2010 RAE Awards Call for Entries!
We're looking for the best Print, TV, Radio, Specialty, Web-based, Campaigns, Banners, Price Tags and Community Relations. If you think your company's advertising has what it takes, enter today!
Download In-House Entry Form
Download Advertising Agency Entry Form EARLY DEADLINE: May 25, 2010Early entry fees: $35 per entry for APRO members
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“Advertising is the No. 1 source of rent-to-own’s public perception.” Trenholm Marketing Research’s report on the public perception of rent-to-own |
The RAE Awards annually honors the best radio, television, print, direct market, community relations and Internet advertising campaigns created between each APRO annual convention.
Winners are based on quality.
APRO's RAE contest was created in 1989 and is the premier advertising contest for the rent-to-own industry in America. Early entry fees are $35 per entry for APRO members, and $70 per entry for non-members. Late entry fees are $45 per entry for APRO members and $90 per entry for non-members.
Once received, submissions will be judged by GSD&M of Austin, Texas -- one of the largest and most influential advertising agencies in the world.
Recognized as the number one source of public perception and image, advertising is a critical component in telling the rent-to-own story and RAE submissions will be divided and judged in two seperate production categories: "in-house" or "ad agency".
The "Community Relations Program" category of RAE is of particular interest to the industry and encompasses food drives, donations and volunteerism undertaken by rent-to-own companies.
The ultimate goal of the RAE awards is to boost the notion of the important role advertising plays in creating a positive image of the rent-to-own industry.
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Download appropriate entry form and submit with the following materials:
Print: Submit two tear sheets or samples of advertising.
Mail submission forms, advertising and payment to APRO, 1504 Robin Hood Trail, Austin, TX 78703.
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APRO's 2010 Legislative
Conference!
We would like to
thank our attendees for a great success! 
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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Click the links below to download each article as a PDF
Complete issue of RTOHQ: The Magazine | January-February 2010
The Year of the Tiger According to Chinese astrology, the Year of the Tiger begins in February 2010. Tiger John Cleek is making the most of it as he winds down his two-year term as APRO’s president. He reflects on personal and industry-wide accomplishments and the love of family that sustains him.
In the 30-year history of the Association of Progressive Rental Organizations, 17 rental dealers have served as president. To mark APRO’s special anniversary, 15 of these leaders share their experiences in helping to shape the rent-to-own industry.
The Keep Rate Conundrum Calculating keep rate does not seem to improve the rent-to-own business in any discernible way—and yet this calculation, beyond all the others, has had enormous legal and political implications for rent-to-own almost since its inception.
Vendor Spotlight: What's in a Name? These three departed rent-to-own vendors--Joe Eason, Tom Kitchens and Norm Smith--live on, their names indelibly linked to key industry events and honors.
See the current issue of RTOHQ: The Magazine... [PDF format] [HTML format]
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |