 APRO: The Official Voice of the Rent to Own Industry
|   
| ||||||||||||||||||||||||||||||
|
 Rent-to-own Events
| ||
Rent-to-own Events - Rental Advertising Excellence Contest
APRO's 2010 RAE Awards Call for Entries!
We're looking for the best Print, TV, Radio, Specialty, Web-based, Campaigns, Banners, Price Tags and Community Relations. If you think your company's advertising has what it takes, enter today!
Download In-House Entry Form
Download Advertising Agency Entry Form EARLY DEADLINE: May 25, 2010Early entry fees: $35 per entry for APRO members
|
|
“Advertising is the No. 1 source of rent-to-own’s public perception.” Trenholm Marketing Research’s report on the public perception of rent-to-own |
The RAE Awards annually honors the best radio, television, print, direct market, community relations and Internet advertising campaigns created between each APRO annual convention.
Winners are based on quality.
APRO's RAE contest was created in 1989 and is the premier advertising contest for the rent-to-own industry in America. Early entry fees are $35 per entry for APRO members, and $70 per entry for non-members. Late entry fees are $45 per entry for APRO members and $90 per entry for non-members.
Once received, submissions will be judged by GSD&M of Austin, Texas -- one of the largest and most influential advertising agencies in the world.
Recognized as the number one source of public perception and image, advertising is a critical component in telling the rent-to-own story and RAE submissions will be divided and judged in two seperate production categories: "in-house" or "ad agency".
The "Community Relations Program" category of RAE is of particular interest to the industry and encompasses food drives, donations and volunteerism undertaken by rent-to-own companies.
The ultimate goal of the RAE awards is to boost the notion of the important role advertising plays in creating a positive image of the rent-to-own industry.
| Entry Instructions:
Download appropriate entry form and submit with the following materials:
Print: Submit two tear sheets or samples of advertising.
Mail submission forms, advertising and payment to APRO, 1504 Robin Hood Trail, Austin, TX 78703.
|
|
APRO 2010 Convention
and Trade Show
July 19-22 Louisville, KY
2010 Convention Attendee Survey 2010 Convention Exhibitor Survey
| |||
|
RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
|
Click the links below to download each article as a PDF
Complete issue of RTOHQ: The Magazine | May-June 2010
The Opportunity to Serve As his term draws to a close, APRO President Tiger John Cleek reflects upon two years of achievements, challenges and ceaseless legislative pursuits
Ed Winn III: The Wizard of RTO This year, APRO's general counsel and one of the association's founders marks 30 years on the job. Although he prefers to stay behind the curtain, Ed Winn III-—known for telling it like it is-—finally agrees to tell his own story.
Rent-A-Center vs. The Supreme Court In a rare case involving a rent-to-own business, the nation's highest court addresses who decides whether an arbitration agreement is enforceable or not.
APRO Education 2010: Learning in Louisville Get your head in gear when you head to Louisville for this year's Rental Roundtables and seminars held during APRO's 2010 Convention and Trade Show.
Hearing is Believing APRO's 2010 keynote speaker and founder of ContactPoint, a customer service and sales training company, reveals a major tool to help increase your customer base: the telephone.
2010 APRO Board of Directors Candidates 2010 APRO Board of Directors Candidates The time is again at hand for the membership to select its leaders. Here is your slate of eight.
Vendor Spotlight: Bill French, O’Rourke Sales Co. The start of his career might have been a fluke, but Bill French's success since then is no fluke at all.
Cover photograph by George Brainard
See the current issue of RTOHQ: The Magazine... [PDF format] [HTML format]
| |||
|
Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |