Rent-to-own News

Rent-to-own News - RAE Awards submission deadline today

June 30, 2008

Today is the deadline for submitting your best ad campaign to the industry's most prestigious advertising awards competition -- the 2008 Rental Advertising Excellence Awards. (RAE).

 

Watch the video!

The RAE submission deadline is June 30, so click here to learn more and download an entry form.

 

APRO is once again honoring the best radio, television, print, direct market and Internet advertising campaigns created for rent-to-own businesses and companies over the past year.

 

Entries submitted throughout the day will continue to be accepted after regular business hours.

 

Recognized as the number one source of public perception and image, advertising is a critical element in telling the rent-to-own story and RAE submissions will be divided and judged in two seperate production categories: "in house" or "ad agency".

The "Community Relations Program" category of RAE is of particular interest to the industry and encompasses food drives, donations and volunteerism undertaken by rent-to-own companies.

Winners will be honored in APRO publications and at the APRO 2008 Convention and Buying Show awards banquet in St. Louis, Missouri.

Click here to watch the video.

mevans@rtohq.org


 

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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Featured APRO Photo:
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

Complete issue of RTOHQ: The Magazine | June - July 2008
Download the entire June- July 2008 issue of RTOHQ: The Magazine by clicking on the link above (PDF file size is approximately 11 MB). by APRO

 

The Connectors
By Kristen Card
Taking into consideration APRO’s 2008 Convention theme, “Rent-to-Own Connections,” we debut RTOHQ: The Magazine with a series of profiles on some of those in our industry who use their insights about rent-to-own and their abilities of persuasion to connect with members of Congress: Congressman William Lacy Clay, Steve Kruse, RSSS’ Ellison Crider, Missouri’s Mighty Cs (Larry Carrico, “Tiger” John Cleek and Dan Cole), Lyn Leach, Bryce Company’s Bryan Collins, Tom Bernau and Benefit Marketing Solutions.

 

Identity Theft in the Rent-to-Own World
By Ed Winn III
These days, businesses are being held more accountable for the records they keep and the safeguards they use to protect them. Should your customers’ personal and financial information fall into the hands of thieves, you might be liable for the damages caused.

 

APRO’s 2008 Convention Education: Your Gateway to New Ideas
The education schedule at APRO’s 2008 Rent-to-Own Convention and Buying Show in St. Louis has been revamped to provide an entire day of great ideas that you can take back to your stores. Check out the complete schedule and seminar descriptions in this issue.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097