Rent-to-own News - Nationwide Marketing Group represents indies at 2010 ENERGY STAR Partner Meeting

Last week, Nationwide Marketing Group (NMG), the largest buying and marketing organization for appliance, electronics and furniture independent retailers and parent company to RentDirect Nationwide, represented the independent channel at the 2010 ENERGY STAR Partner Meeting held in Denver, Colorado.
 
According to ENERGY STAR, partners and industry leaders gathered to discuss new programs, product specifications and other energy efficient outreach initiatives.
 
Richard Weinberg, Vice President of Appliance Merchandising for NMG, shared the independents’ viewpoint on a panel discussion, Perspectives from Industry on Efficiency Program Design, along with representatives from Sears, Best Buy, Lowes and Wal-Mart.
 
When asked how NMG’s member retailers position ENERGY STAR and energy efficiency programs Weinberg replied, “environmental messaging and value to the consumer is incorporated into every one of our consumer touch points from print advertising and HDTV commercials to websites and email marketing campaigns.”
 
In addition, the Partner Meeting offered ENERGY STAR partners the opportunity to network and develop alliances that will further promote ENERGY STAR.
 
Nationwide Marketing Group was a proud sponsor of the Partner Meeting and actively participated in networking sessions during the 4-day event. The buying and marketing organization also presented the benefits of collaboration during a Retailer Promotions and Partnership session.
 
“The independent channel is the heartbeat of the retail industry and our organization provides a strong conduit for ENERGY STAR and the energy efficiency sponsors to work directly with the independent to effectively reach consumers on a local level,” said Doug Schatz, Vice President of Electronics Merchandising for NMG. “Our members, with a deep understanding of their local markets, can maximize these important programs and deliver incremental value to our business partners.”
 
Earlier this year, the U.S. Environmental Protection Agency recognized Nationwide Marketing Group with the 2010 Excellence in Appliance Retailing Award for its outstanding contributions to reducing greenhouse gas emissions by marketing and promoting energy efficient products.
 
“Nationwide Marketing Group and ENERGY STAR have a critical partnership and we will continue to search for new ways to support ENERGY STAR and increase awareness of the program,” said Weinberg. “By offering products that have earned the ENERGY STAR we give an outstanding value to consumers, but most importantly, positively impact our communities and the environment we live in.”