Rent-to-own News

Rent-to-own News - KitchenAid introduces first 72-inch counter-depth French Door refrigerator

July 22, 2008

Adding another industry first to its distinctive collection of French-door refrigerators, KitchenAid -- a Whirlpool brand -- has introduced a new 72-inch counter-depth model that offers extra space on the inside and a sleek, built-in look on the outside. This latest configuration joins a line that already includes freestanding, counter-depth and exclusive 42-inch built-in French Door refrigerators.



“Based on our research, we found that the currently available 69-inch model refrigerators don’t fully utilize the 72-inches of available height space found in many of today’s newly constructed homes,” said Debbie O’Connor, senior manager of Brand Experience for KitchenAid. “Our newest French door model offers those who have this space an even better option to choose from in this increasingly popular refrigerator style. Not only does our latest 72-inch model maximize space with more room inside the refrigerator, it also offers a seamless, built-in look at a gentler price.”

The French Door Bottom Mount has a narrow door swing, making it easy to maneuver in the kitchen even when multiple cooks are working in the same space. Its narrow door swing also allows for design flexibility in kitchen designs where a full door swing would be too tight. Its wide refrigerator shelves have no interior divisions, allowing significantly greater space for wider items, such as cookie sheets, baking pans and serving trays. In addition, the freezer on the bottom requires less bending, with more frequently accessed refrigerator items located higher and closer at hand. 

Premium features found on the latest KitchenAid(R) French door model include a single-hand interior water dispenser that is strategically located to prevent interference with usable refrigerator space.  A FreshChill(TM) Temperature Management System features three thermistors for more accurate temperature regulation helping to maintain optimal storage conditions. 

An integrated design provides clean lines with an easy to read blue LED display and digital controls to set select functions such as refrigerator and freezer temperatures. Additional settings and indicators include Max Cool for maintaining the internal temperature of the refrigerator and freezer during times of excessive usage along with a Holiday/Sabbath mode that is Star-K Kosher Certified for use on the Jewish Sabbath and holidays.   

The new 72-inch Counter-depth French Door Bottom Mount refrigerator models will be available in stainless steel, black and white. 
 
Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. For this purpose, the company developed  – The Inside Advantage(TM). This targeted program offers Powerful Brands, Innovative Products, Targeted Services and Consumer Insight to support building professionals.

 

mevans@rtohq.org


 
 
 


 

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

Complete issue of RTOHQ: The Magazine | June - July 2008
Download the entire June- July 2008 issue of RTOHQ: The Magazine by clicking on the link above (PDF file size is approximately 11 MB). by APRO

 

The Connectors
By Kristen Card

Taking into consideration APRO’s 2008 Convention theme, “Rent-to-Own Connections,” we debut RTOHQ: The Magazine with a series of profiles on some of those in our industry who use their insights about rent-to-own and their abilities of persuasion to connect with members of Congress: Congressman William Lacy Clay, Steve Kruse, RSSS’ Ellison Crider, Missouri’s Mighty Cs (Larry Carrico, “Tiger” John Cleek and Dan Cole), Lyn Leach, Bryce Company’s Bryan Collins, Tom Bernau and Benefit Marketing Solutions.

 

Identity Theft in the Rent-to-Own World
By Ed Winn III
These days, businesses are being held more accountable for the records they keep and the safeguards they use to protect them. Should your customers’ personal and financial information fall into the hands of thieves, you might be liable for the damages caused.

 

APRO’s 2008 Convention Education: Your Gateway to New Ideas
The education schedule at APRO’s 2008 Rent-to-Own Convention and Buying Show in St. Louis has been revamped to provide an entire day of great ideas that you can take back to your stores. Check out the complete schedule and seminar descriptions in this issue.

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