Rent-to-own News

Rent-to-own News - It's a "Premier" day for Indiana customer

June 28, 2011

Did you ever have one of those days where everything went wrong? Like your freezer goes out one week after the warranty expires and you’re short on cash to have it repaired? Well long time customer, Tracey McWilliams of Elkhart, Indiana, had that day.


Tracey’s freezer quit working early in June while she lost all the items from the freezer.  Dan Balentine, manager in the Elkhart Premier Rental-Purchase store, sent his repairman out to take a look.

 

When he got there a couple days later, the entire refrigerator stopped working. Tracey was very emotional knowing that she had spent $1,100 on the refrigerator and now she was informed that the warranty had just expired and would have to spend another $500 to make the repairs.

 

Tears of uncertainty poured from Tracey as she explained to Dan she did not know how she was going to afford the repairs. Dan was determined to help his customer who has now become part of his store’s family. Dan assured Tracey that he would do what he could to help and asked her to focus on a replacement refrigerator until they could get a new one.


Two days later, Dan called Tracey to inform her that he had contacted the Whirlpool representative in their area who would stop by her house to check on the refrigerator. She was upset to learn that the rep could not help. Dan then contacted the corporate office of Whirlpool explaining his customer’s situation and Premier’s relationship with Whirlpool.

 

It worked! Whirlpool sent a repairman to Tracey’s home to fix her refrigerator and freezer at no expense to her.

 

“It’s like brand new!” said Tracey. “This would never have happened if Dan had not taken the extra steps to help me."


Tracey has found a true family in Elkhart Premier and is on a first name basis with the team. The entire staff makes extra attempts to be sure she is a happy customer. Wanda Capshaw is the assistant manager in the store.

 

She knows Tracy’s style of furniture and will even call Tracey when items come in that she knows she will like. Kevin Mast who is the account manager, will stop by the house to pick up Tracey’s payment when she is unable to make it to the store.  Alycia Lewis, customer service representative, also portrays as the Easter Bunny, has made a fond friend in Tracey’s daughter.


Tracey has found this Premier team to be exceptional in customer service. She has referred many customers to them and has done her share of business by paying off 15 items in two years. Thanks to Tracey for reaching out to Premier to sharing her story of this exceptional staff in Elkhart, Indiana.

 

The national office of The Premier Companies is located in Williamsburg, Virginia. Premier Brands consist of Premier Rental-Purchase, Premier Home Furnishings, Premier Wheel Workz, Premier Auto by Rent. All Premier stores are independently owned and operated. Visit Premier’s website at www.premierrents.net or call 800/2-Premier and ask for Trooper Earle.

 

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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July 24-26, Memphis, TN

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

 

 

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

 

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

 

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

 

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097