Rent-to-own News

Rent-to-own News - Hawaii dealer shares Thanksgiving with community

December 5, 2008

Waipahu ColorTyme employees join treat locals to a community Thanksgiving feast.

Thanksgiving is a true community event for one Waipahu Hawaii ColorTyme dealer.


Even though his store was closed, most of Mark Shaw’s employees showed up at 10 a.m. sharp on Thanksgiving morning to continue the tradition he started five years ago when he first became the store’s manager.


The ColorTyme employees, as well as a number of Shaw’s motorcycling buddies, were on hand to serve a traditional Thanksgiving dinner to every person in the neighborhood who cared to stop and enjoy the home-cooked meal.


“I saw the elderly, the homeless and people without close families or friends going to the fast-food joints on Thanksgiving day, and that’s not right,” Shaw says. “The holidays are a time for giving, for sharing, and reaching out to others. Because the people in the neighborhood are part of our community, each year we welcome them to come and share turkey and all the trimmings with us.”


Shaw says all the food for the feast is prepared at home by ColorTyme employees and friends.   This year the turkeys were cooked overnight in an imu (the traditional Hawaiian cooking pit), “so the morning didn’t start quite so early for me and my family this year,” he laughs.


The Waipahu ColorTyme store on Moloalo Street is a fixture in the neighborhood. The store offers furniture, appliances and electronic products in a traditional retail environment, but with a twist:  ColorTyme customers can rent to own the merchandise as well as purchase it outright. 


“People often have an immediate need for things, like a new refrigerator to replace one that broke down,” Shaw says.  “But they don’t always have a lot of cash on hand for big-ticket items. Or they don’t have – or don’t want – the long-term commitment of using credit.  That’s why they like our rent-to-own plans – they can pay weekly or monthly for the things they need without any long-term obligation.”


On most Thanksgiving days, 40 to 50 people come by for ColorTyme’s noontime buffet on the sidewalk in front of the store.

"The word gets around, primarily through word-of-mouth, but I print up a few flyers to set out for folks, too. Each year we see a few familiar faces in line, and we’re always happy to welcome the new ones,” Shaw says.


mevans@rtohq.org

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




2012 APRO Dave Egan
Legislative Conference

April 17-19, Washington, D.C.
Mark your calendars!
Get Social with RTOHQ.org!
Watch RTOHQ Rent to Own videos on YouTube!
Follow RTOHQ on Twitter!
Join RTOHQ on Facebook!
Share RTOHQ and bookmark your favorites
Featured APRO Photo:
From the APRO 2009 Convention and Buying Show: Rental Roundtable Album
APRO 2009 Convention and Buying Show: Rental Roundtable

View All RTO Photos
in the RTOHQ.org gallery
RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

Striving for an A with the BBB

by William E. Freeland

Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.

 

Creating an Extraordinary Customer Experience

by Bill Keese

Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

 

BB and BBQ on Beale Street

Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.

 

Card Talk

by Ed Winn III

Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.

 

Rent-to-Own Families, Part VI

by Kristen Card

No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097