NEWSLETTERS

NEWSLETTERS - February 8 Newsletter

Featured News
 

Political climate ripe for consumer bill

In the wake of the sub-prime housing crisis and with politicians in the throes of election year rhetoric, consumer protection issues are making their way to fore.

Politicians from Barrack Obama to Barney Frank, chairman of the powerful House Financial Services committee, are vowing to crack down on "predatory lenders" and "overly expensive" loans made to consumers with less than stellar credit.
(See related article in the Financial Post)

While the focus at present is to make high risk loans more difficult to extend, the final result may be a boon to the rent-to-own transaction, which requires no credit check or long-term payback obligations.

Regardless, APRO Public Affairs Director Richard May welcomes any discussion of consumer protections on "the hill" as they will provide the right climate to draw attention to the rent-to-own industry's pending legislation and the 2008 Dave Egan Legislative Conference February 11-13.

"We welcome any congressional discussion regarding consumer protection and consumer issues, especially with regard to the rent-own-industry," May said.  "This makes perfect timing for our legislative conference in Washington, D.C."

The rent-to-own bills currently active are S 1012 in the Senate—sponsored by Senator Mary Landrieu—and HR 1767 in the House of Representatives—sponsored by William Lacy Clay.

Over 120 rent-to-own dealers, vendors and political activists will join APRO  to ask their Senators and Representatives to co-sponsor the Consumer Rental Purchase Agreement Act which would offer greater consumer protection, regulate the industry and define the rent-to-own transaction as a lease.

Over 100 scheduled meetings have been reported to APRO between dealers and legislators, with another 100 still pending.

A hearing on H.R. 1767 before the Financial Institutions and Consumer Credit subcommittee is a distinct possibility this session. The hearing would be the first step in the process of getting the bill before the U.S. House of Representatives for a full vote.

The 21 total co-sponsors for S. 1012 are split with 7 Democrats and 14 Republicans. The 62 total co-sponsors for H.R. 1767 are split with 25 Democrats and 37 Republicans. For a complete list of co-sponsors, click here.





2012 APRO Dave Egan
Legislative Conference

April 17-19, Washington, D.C.
Mark your calendars!
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Featured APRO Photo:
From the Gala Cocktail Reception: APRO's 2010 Convention and Trade Show Album
Gala Cocktail Reception: APRO's 2010 Convention and Trade Show

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

Striving for an A with the BBB

by William E. Freeland

Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.

 

Creating an Extraordinary Customer Experience

by Bill Keese

Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

 

BB and BBQ on Beale Street

Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.

 

Card Talk

by Ed Winn III

Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.

 

Rent-to-Own Families, Part VI

by Kristen Card

No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097