Rent-to-own News

Rent-to-own News - DSI Systems re-organizes

January 18, 2012

DSI Systems has reorganized its sales team into separate groups for CE and DirecTV/WildBlue.

DSI has formed the Consumer Electronics Group and the DirecTV and WildBlue Group, with Jerry Satoren, senior VP/consumer electronics, being named to run the CE Group, according to a report in Twice Magazine.

He will continue to report to Doug Robison, DSI's president, and will be responsible for all aspects of the consumer electronics operation.

Robison will continue to oversee both business groups but will put more of his day-to-day focus on the DirecTVand WildBlue Group.

The most significant change as a result of this restructuring will be within the sales organization, DSI said.

Within the CE group, DSI will continue its commitment to "in store - in person" service by maintaining a substantial team of territory managers that will be in the field conducting business in dealers' stores every week.

They will be organized into three regions with Jerry Dreyer (West), Tracy Locke (Central), and Bill Hale (East) having been named as the regional Sales VPs. They will report directly to Satoren.

Additionally, Bob Virden, senior VP of specialty sales, will continue his responsibilities heading up two growth areas for DSI: fulfillment management services and the rent to own channel. He will now report to Satoren as well.

Within the DIRECTV and WildBlue group, Mike Moore and Pete Lago will divide the country as sales VPs, managing a team of regional directors and territory managers.

Mike Hensel will remain merchandising VP for DirecTV and WildBlue. All three DirecTV and WildBlue VPs will report directly to Robison. Mike Littman will continue to report to Robison as WildBlue sales director.

To further support the sales effort under the new structure, DSI has formed the Business Development Group (BDG) within the sales organization.

This group will provide inside sales support for DSI's Territory Managers. Each BDG support rep will be assigned to support specific Territory Managers and all dealers within that territory. This will enable every DSI dealer to have two points of contact, the distributor said.
About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Convention and Trade Show

July 24-26, Memphis, TN

Attendee Information

Exhibitor Information

Thank you APRO 2012 Sponsors

Watch RTOHQ Rent to Own videos on YouTube!

Featured APRO Photo:
From the TRIB Meeting of the Minds 2010 Album
TRIB Meeting of the Minds 2010
View All RTO Photos
in the RTOHQ.org gallery

RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097