Rent-to-own News - Central File Sweeps Direct Mail in RAE Awards

Central File Marketing of Brown Deer, Wisconsin, swept the direct mail category in the recent rent-to-own industry's longest running advertising awards contest, the Rental Advertising Excellence Awards, taking home gold, silver, and bronze.

Central File owner Dan Chaudoir attributes the success to the company's over 15 years experience in direct mail marketing for the rental industry.

“Anyone can put ink on paper,” Chaudoir said. “We are in the business of creating special relationships between our clients and their customers.”

Central File specializes in Direct Mail marketing strategies and delivering results for their customers.  Using the “everything under one roof” concept, which includes; graphic design, printing shop, letter shop, information technology services, and results tracking, Central File manages all aspects of a Direct Mail campaign effectively.

“Capturing Gold, Silver, and Bronze in the Direct Mail category only enhances the feeling of success in helping out customers grow their stores,” said Al Benson, vice president of sales for Central File.

The Gold was awarded for the piece, “Christmas Cards”, a holiday themed card for ColorTyme, which includes a gift card inside for each customer.

The Silver was awarded for the piece, “The Wallet”, a creatively designed piece used by Rent America, resembling a man’s leather wallet that includes two “$50 bills”.

The Bronze was awarded for the piece, “Valentines Day Card”, created for Pearsey’s, which has a “lovely” theme that includes a gift certificate for the customer.

Central File has proven that specializing in Direct Mail has led to “excellence rewarded” at this years event!

To see these outstanding pieces and more, or to get information about Central File, please email Tammi Ferber, or call 1-800-749-6245.