APRO's 2009 RAE Awards competition open

Watch 2008 RAE Award Winners

The time is now for rent-to-own dealers to dust off their best advertisements from the past year and enter them in APRO's 20th anniversary Rental Advertising Excellence Awards competition.
 
EARLY DEADLINE: July 17th, 2009

LATE DEADLINE: JULY 24th, 2009! (You're punished a $5 late fee. We're in the RTO business remember!)

Download entry form here.

The best advertisements in radio, television, print, direct market, community relations and Internet advertising developed and marketed Sept. 15, 2008 to July 24, 2009 are eligible and applicants will be judged by GSD&M of Austin, Texas -- one of the largest and most influential advertising agencies in the world.

Applications and Judging Criteria

The last several years, the rent-to-own industry's longest held advertising award competition has been generating tough competition in all categories. The judging has also been elevated to ensure only the best and deserving entries are awarded. The RAE contest is judged by the nationally renowned advertising firm GSD&M.

General RAE contest information

APRO's RAE contest was created in 1989 and is the premier advertising contest for the rent-to-own industry in America. Early entry fees are $25 per entry for APRO members, and $50 per entry for non-members. Late entry fees are $30 per entry for APRO members and $55 per entry for non-members.

Recognized as the number one source of public perception and image, advertising is a critical component in telling the rent-to-own story and RAE submissions will be divided and judged in two separate production categories: "in house" or "ad agency".

Community Relations

The "Community Relations Program" category of RAE is of particular interest to the industry and encompasses food drives, donations and volunteerism undertaken by rent-to-own companies.

The ultimate goal of the RAE awards is to boost the notion of the important role advertising plays in creating a positive image of the rent-to-own industry.

Download entry form here.

mevans@rtohq.org