Rent-to-own News

Rent-to-own News - VIDEO EXCLUSIVE: First time attendees share insight, experience from legislative conference

February 14, 2008

By Murlin Evans

 

Around a quarter of the 120 rent-to-own dealers and vendors who attended the annual 2008 APRO Dave Egan Legislative Conference in Washington, D.C. had never attended before.

Roughly a third of those new attendees belonged to the Pennsylvania Rental Dealers Association.

Brian Ferrari was one of them.

Ferrari, of Scranton, Pennsylvania, is the vice president of that dealers association, president of AVB Rental Corporation and owns a Premiere franchise store in Scranton.

Dan Fisher and Claudia Palacio of Magic Rent-To-Own, were first time attendees at the 2008 Legislative Conference in Washington, D.C.


Ferrari, who attended close to a dozen meetings with his Pennsylvania colleagues,  said he left the conference with a better appreciation for the collective power of the industry and the importance of using that influence to educate Congress about the Consumer Rental Purchase Agreement Act.

"I've learned the wheels of government move very slowly," Ferrari said. "I've discovered a lot of people don't have good information about our industry so our mission is to educate and let them know what we're all about."

New conference attendee Dan Fisher, vice president of Magic Rent-To-Own based in Lancaster, Pennsylvania, said he earned a new respect for the power of the hometown  constituent. Being a member of a congressman's hometown district often made the difference between getting a meeting and getting the cold shoulder, he said.

"Everyone makes the assumption that corporations have all the power, but in this case, I've noticed the individual has the power," Fisher said. "Now at the next dealer meeting I can point at people and say 'we didn't get these meetings because you weren't there.' That's how important it is to get involved at the local level."

Claudia Palacio, staging coordinator for four Magic Rent-To-Own stores, agreed the primary responsibility of dealers was to educate. The opportunity to set the record straight on rent-to-own was a uniquely American opportunity she said.

"We take for granted sometimes, the opportunities we have in this country," Palacio said. "The opportunity to meet with elected leaders and tell them about our industry and help them see our view."

The rent-to-own bills currently active are S. 1012 in the Senate—sponsored by Senator Mary Landrieu—and H.R. 1767 in the House of Representatives—sponsored by William Lacy Clay. The Senate bill currently has 21 co-sponsors while the House bill has 62 co-sponsors.

Rent-to-own activists recruited several new supporters for the legislation over the three days of the conference. The total number of new co-sponsors will be officially updated in the Congressional Record February 14 or 15.
 

Watch three newcomers to federal rent-to-own activism share their experiences and insights from the APRO Legislative Conference.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




2012 APRO Dave Egan
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

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Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

 

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Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
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