RTO Advertising & Media - Advertise with APRO: Expand Your Market

RTOHQ: The Magazine

The premier magazine serving the ever-changing rent-to-own industry

RTOHQ: The Magazine is APRO’s bi-monthly magazine with an emphasis on larger issues facing its players in the rent-to-own industry. As the premier magazine serving this booming industry, advertising in RTOHQ: The Magazine is essential for those companies targeting the rent-to-own market. APRO statistics have consistently shown that RTOHQ: The Magazine has been the most widely read and respected publication in the industry.

RTOHQ: The Magazine readers are comprised of rent-to-own dealers, owners, managers, employees, manufacturers and suppliers to the industry. Established in 1981, RTOHQ: The Magazine currently boasts a circulation of 11,800 readers. Here are just a few of the companies who advertised with RTOHQ: The Magazine in 2011: Affiliated Construction Specialists (ProGuard), Ashley, Benefit Marketing Solutions, Coaster Furniture, ColorTyme, Crosley, CybertronPC, D&H Distributors, GE Appliances & Lighting, High Touch, O'Rourke Sales Co., Premier Rental-Purchase, Protect-A-Bed, PTS Financial Tax Services, Rental Informations Systems, RentDirect Nationwide, SED International, Serta, Simmons, TRIB Group, Twinstar and Whirlpool.

RTO Almanac

A comprehensive RTO industry resource and membership directory that’s referenced year ’round

The official membership directory of the Association of Progressive Rental Organizations, the annual RTO Almanac lists dealers, their stores and suppliers in an easy-to-read format. The RTO Almanac is the direct connection for member dealers to contact suppliers, fellow APRO members and association headquarters. In addition, members refer to the RTO Almanac frequently for information on APRO’s leadership, legislative updates, APRO member service programs and to reference APRO’s bylaws, code of ethics and collection practices.

As an advertiser, RTO Almanac provides year-long exposure to dealers. Every time a dealer picks up his or her directory, your ad is seen again and again. Get maximum exposure at minimum cost by advertising in this valuable resource. As an added value, advertisers in this annual publication who are also associate members will be designated as such in the supplier section. Get noticed! Advertise in the RTO Almanac—published in April each year.

Convention and Trade Show Guide

The perfect advertising outlet for companies exhibiting at APRO’s Trade Show 

Rent-to-own dealers from across the country eagerly anticipate the annual APRO Convention and Trade Show. Enhance your marketing by including your ad in APRO’s Show Guide. Published specifically for convention attendees, the official Show Guide lists exhibitors, booth locations, exhibit hall map and times and locations of all seminars and events. You can be assured of maximum ad exposure as the Show Guide is distributed during and after the Convention and Trade Show to convention attendees, APRO members and prospective members. Use this opportunity to let dealers know what you’ll be exhibiting at the convention and encourage them to stop by your booth.

RTO Today

APRO’s daily electronic newsletter keeping the industry up-to-date

With the growing reliance on online resources, rent-to-own professionals seek industry news and information on a more frequent and timely basis. Designed to meet this need, RTO Today, APRO’s online newsletter, covers issues of importance to rent-to-own professionals. RTO Today speaks to all levels of rental store personnel, offering current industry happenings, association news and events across the country. RTO Today has a circulation of 4,200 and is distributed to both APRO members and non-members. Effectively target your message to rent-to-own professionals everywhere with an electronic ad.

RTOHQ—APRO’s Web site

The online resource for rental dealers

APRO’s Web site, RTOHQ (www.rtohq.org) offers a wealth of information and innumerable resources for rent-to-own dealers, employees and vendors -- a perfect way to capture the attention of potential buyers who visit the site. RTOHQ features industry news, legislative updates, state association information, registration to APRO events, current and archived issues of APRO publication, audio and video podcasts, links to rental stores and much more. 

For more information:

• Download a PDF of the advertising kit, complete with material specifications for all APRO publications.
• Download a PDF of the advertising contract.
• To advertise, or for more information on advertising, contact Cindy Ferguson by e-mail or by calling 800/204-2776, ext. 107.
• Download a vector-based APRO logo for use in your advertising.