RTO Advertising & Media - Advertise with APRO: Expand Your Market

Progressive Rentals magazine

The premier magazine serving the ever-changing rent-to-own industry

Progressive Rentals is APRO’s award-winning, bi-monthly magazine with an emphasis on current developments in the rent-to-own industry. As the premier magazine serving this booming industry, advertising in Progressive Rentals is essential for those companies targeting the rent-to-own market. APRO statistics have consistently shown that Progressive Rentals has been the most widely read and respected publication in the industry for the past 10 years.

Progressive Rentals readers are comprised of rent-to-own dealers, owners, managers, employees, manufacturers and suppliers to the industry. Established in 1981, Progressive Rentals currently boasts a circulation of 9,500 readers. Here are just a few of the companies who advertised with Progressive Rentals in 2007: Ashley, BDI Laguna, Benefit Marketing Solutions, Coaster Furniture, ColorTyme, D&H Distributors, Discover Rims, Florida State Games, GE Appliances, Guardsman, High Touch, Imagery Marketing Consultants, LG Electronics, RentDirect Nationwide, Rental Information Systems, RES Accessories, RSSS, SED International, SilkoRadio, Simmons, Speed Queen, Teletrack, TRIB Group and Whirlpool.

RTO Almanac

A comprehensive RTO industry resource and membership directory that’s referenced year ’round

The official membership directory of the Association of Progressive Rental Organizations, the annual RTO Almanac lists dealers, their stores and suppliers in an easy-to-read format. The RTO Almanac is the direct connection for member dealers to contact suppliers, fellow APRO members and association headquarters. In addition, members refer to the RTO Almanac frequently for information on APRO’s leadership, legislative updates, APRO member service programs and to reference APRO’s bylaws, code of ethics and collection practices.

As an advertiser, RTO Almanac provides year-long exposure to dealers. Every time a dealer picks up his or her directory, your ad is seen again and again. Get maximum exposure at minimum cost by advertising in this valuable resource. As an added value, advertisers in this annual publication who are also associate members will be designated as such in the supplier section. Get noticed! Advertise in the RTO Almanac—published in March each year.

Convention and Buying Show Guide

The perfect advertising outlet for companies exhibiting at APRO’s Buying Show

Rent-to-own dealers from across the country eagerly anticipate the annual APRO Convention and Buying Show. Next year’s show promises to showcase a record number of company exhibitors. Enhance your marketing by including your ad in APRO’s Show Guide. Published specifically for convention attendees, the official Show Guide lists exhibitors, booth locations, exhibit hall map and times and locations of all seminars and events. You can be assured of maximum ad exposure as the Show Guide is distributed during and after the Convention and Buying Show to convention attendees, APRO members and prospective members. Use this opportunity to let dealers know what you’ll be exhibiting at the convention and encourage them to stop by your booth.

RTO Today

APRO’s weekly electronic newsletter keeping the industry up-to-date

With the growing reliance on online resources, rent-to-own professionals deserve the immediacy and timeliness of rent-to-own news and information on a frequent basis. Designed to meet this need, RTO Today, APRO’s online newsletter, covers issues of importance to rent-to-own professionals. RTO Today speaks to all levels of rental store personnel, offering current industry happenings, association news and events across the country. RTO Today has a circulation of more than 3,000 and is distributed to both APRO members and nonmembers. Target your message the most effective and progressive way possible to rent-to-own professionals everywhere with an electronic banner ad.

RTOHQ—APRO’s Web site

The online resource for rental dealers

APRO’s Web site not only offers up-to-the-minute news affecting the rent-to-own industry, it is also a wealth of information and innumerable resources for rent-to-own owners, employees and vendors. Web site advertising is the perfect everyday way to capture the attention of your potential buyers who visit the site regularly for its industry news, state rental-dealer association information, legislative updates, registration to APRO events, Progressive Rentals magazine archives, links to rental stores and much more. Technical assistance needed to design and place your online advertisement is available through APRO. Only one advertisement will appear on one Web page at a time and will be rotated throughout the entire site.

For more information:

• Download a PDF of the advertising kit, complete with material specifications for all APRO publications.
• Download a PDF of the advertising contract.
• To advertise, or for more information on advertising, contact Cindy Ferguson by e-mail or by calling 800/204-2776, ext. 107.
• Download a vector-based APRO logo for use in your advertising.