Rent-to-own franchises - Aaron's

Aaron’s logoAaron’s Sales and Lease Ownership

Greg Tanner, Aarons' national director of franchise development 

309 East Paces Ferry Rd., N.E.

Atlanta, GA 30305

678/402-3445;

fax 404/240-6584

www.aaronsfranchise.com

 

Type of rent-to-own business: Furniture, electronics, appliances, computers

 

Company-owned stores: 1010

 

Franchise-owned stores: 506

 

Expansion plans: Approximately 285 stores in the pipeline to open in the next three years.

 

Type of franchise owner they’re looking for: Someone with a history of success in business.

 

Why they’re different: This is a major-sized operation. It’s arguably what every small competitor eventually aims to be. As Aaron’s COO Ken Butler says, stressing that he’s not trying to sound arrogant, one of the benefits of an independent changing their operation into an Aaron’s is that “you keep one less competitor out—and you have a lot of name brand recognition.”

 

What they’ll do for you: “We think we bring a lot to the party,” says Butler. “Our system is tight. Ten years ago, when we got into franchising, I would have said that I could tell the difference between a franchised store and a company store. Now, I can’t.”

 

License master franchise rights: No

 

Selling primary multiple store location agreements: Yes

 

Selling franchise agreements for just one store: Yes

 

Active franchisee advisory board: Yes. It’s called the Aaron’s Management Team in which select franchisees participate.

 

Net worth of candidate: Minimum $450,000 of which $350,000 must be liquid.

 

Franchise fees: $15,000 - $50,000, depending on the market population.

 

Royalties: Six percent

 

Advertising co-op: No. But we have a Partners in Profit program with our vendors.






APRO's 2011 Dave Egan Legislative Conference
May 2-4, Washington, DC
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.
Click the links below to download each article as a PDF

Complete issue of RTOHQ: The Magazine | July-August 2010
Download the entire July - August 2010 issue of RTOHQ: The Magazine by clicking on the link above (PDF).

 

David Lane, APRO's 2010 Employee of the Year 

by Murlin Evans

David Lane, an Indiana-based Premier Rental-Purchase employee, is known for many selfless deeds that help his community and inspire his company.


Louise Brown, APRO's 2010 Customer of the Year

by Murlin Evans

Louise Brown has been a BestWay Rent-To-Own customer in Virginia for 20 years—and her passion for helping those in need runs deep. "I've always believed that if you take care of others, they'll take care of you."


We Are Family: Profiles of the APRO Staff

by Kristen Card

With a combined 153 years of service to the rent-to-own industry, the APRO staff makes hard work seem easy. Meet the modestly sized group of professionals—plus a real "fat cat"—who work on your behalf.


Behavioral Economics, Libertarian Paternalism and Rent-to-Own

by Ed Winn III

There is a growing movement to "nudge" consumers' behavior. Consider it a subtle attack on the flank of individual freedom that, if allowed to develop unchecked, could set its sights on rent-to-own. It if does, the results for rental dealers will not be pretty.


Hats Off to Louisville!

A recap of the highlights at APRO's 2010 Rent-to-Own Convention and Trade Show, held July 19–22 in Louisville, Kentucky. In addition to learning, purchasing and socializing, rental dealers and vendors gathered to celebrate the association's 30th anniversary.

 

Cover illustration by Dave Cutler 

 

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Association of Progressive Rental Organizations
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800/204-2776, ext. 103
Fax 512/794-0097