 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own News
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Rent-to-own News - Aaron's announces 10th anniversary sponsorship of Aaron's Dream Weekend at Talladega
Aaron's will sponsor the Aaron's Dream Weekend at Talladega Superspeedway for the 10th year on April 15 - 17. In commemoration of the anniversary, the company has a celebration in line with Talladega's fun-filled traditions in store for NASCAR fans.
The Auburn-themed No. 15 Toyota Camry will be driven on Sunday by NASCAR Sprint Cup Series driver Michael Waltrip. Additionally, the Auburn Tigers head football coach Gene Chizik will serve as Grand Marshall for the Aaron's 499 on Sunday. Aaron's will continue its partnership with Auburn beyond Talladega as a sponsor on the Auburn Sports Network through 2012.
The winner, Shelby Miller, age nine from Layton, Utah, won an all expenses paid weekend trip to Talladega for her and her family. Each year, the nationwide coloring contest is open to children 10 and under who submit their paint scheme of the Aaron's Dream Machine racecar.
Winners of the Weekend of Your Dreams sweepstakes, Philip and Phranda Mistretta from Chesterfield, Michigan, will have the honor of waving the green flag Saturday to start the Aaron's 312. Philip and Phranda will also enjoy an all expenses paid trip to the speedway.
Aaron's Executive Vice President and Chief Financial Officer, Gil Danielson, will present the 499 trophy Sunday and Aaron's Director of Central Franchise Operations, Julie Scott, will present the 312 trophy Saturday in victory lane.
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2012 APRO Convention and Trade Show July 24-26, Memphis, TN
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
 CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.
A New Rent-to-Own Experience by Neil Ferguson Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers
Who Is Your Competition? by Bill Keese In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.
A Review of Online Customer Complaints by Ed Winn III While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.
Rent-to-Own Families, Part VIII by Kristen Card Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |