NEWSLETTERS - 2011 Heartland of America gears up this month

2011 Heartland of America gears up this month

National TV Sales and Rental company poses for its annual photo at the 2009 Heartland of America Show.

The Missouri Rental Dealers Association is holding its seventh annual, Heartland of America Regional Trade Show and Seminar at the Lodge of Four Seasons Resort in Lake Ozark, Missouri, June 14-16.

The work/play event is a truly regional RTO opportunity attracting rental dealers, store managers and industry associates from  multiple companies from across Arkansas, Illinois, Iowa, Kansas, Kentucky, Oklahoma, Tennessee and Missouri.

The trade show and unique training sessions are directed at the store management level and will let owners and managers alike see all of the latest products in the RTO channel.

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Download tentative intinerary.

Trade Show:

This year’s show will include 70 booths with an opportunity to meet factory representatives and talk to local and regional distributors.

The official trade show opens Wednesday, June 15, 2011 from 3:00 p.m. until 7:30 p.m.

Dealers can take advantage of trade show specials offered by exhibiting vendors that will be available on orders placed at the trade show ONLY. “Hot Specials” can  be purchased in the vendor’s booth.

A list of the vendors offering the trade show specials and “Hot Specials” will be sent to all dealers about 10 days before this event.

Product Training Topics:

There will be five product trainings on Thursday, June 16, 2011. The companies that will have product trainings and a description of their trainings include:

Classic Flame: This training will focus on how to educate consumers to understand how to use infrared heaters to save them money and provide them the benefits of using these heaters. The training will focus on the operation and construction of this type of heater. The goal will be to have an educated sales staff that will provide their customers a product that they will be satisfied with.

LG Electronics: This training will focus on the features and benefits of LED, Plasma and LCD TV. The new technologies to be discussed are SMART TV and 3D TV. We will also demonstrate new Sound Bars, Home Theater Systems and Blue Ray Players with SMART TV and 3D features built in.

O’Rourke Sales: Their training will focus on new Tablets to compete with IPad as well as Dell’s newer more powerful notebooks.

Serta Mattress: With all of news coverage and legislative activity in the states, the public is being over-run with information about the condition of their mattress. Has it been sanitized and properly stored? Are they protected from bed bugs? This session will provide a procedure that will ensure your customer with a clean, safe and sanitary product. This process will protect your business from frivolous tort actions while assuring your customer the product they expect.

Whirlpool: This session will focus on how/why to step customers up the line. Training will mainly be on refrigeration and laundry, highlighting the features and benefits of the new Whirlpool top mount lineup as well as Maytag Bravos laundry. After the trainings, there will be a box lunch available and then we will have round table discussions of various RTO Industry issues before adjournment.


Attendees will also have the opportunity to network through a variety of social events including a golf and bass fishing tournament.


4 Man Golf Scramble

Register now for the 4-man golf scramble to be played at “The Cove” golf course at the Lodge of Four Seasons Resort on Wednesday, June 15, 2011.

Starting time is 8:00 a.m. Cost is $72 per player which includes cart. We thank the Whirlpool Corporation for sponsoring the trophies and Imagery Marketing Group for helping to sponsor the continental breakfast and golf hats.

A lunch ticket will be given to each golfer to be used at the golf course.

Bass Fishing Tournament

Interested in catching that big bass. Then consider entering the bass fishing tournament at 7:00 a.m. on June 15, 2011 at the Resort Boat Dock.

The only requirements are having a fishing license and access to a boat. If you don’t have a boat, consider hiring a fishing guide. To hire a guide, contact Hawg Stump Guide Service at 573/216-6567, if no answer, leave a message

You will receive a call back within one day. The cost is $225.00 per boat, whether it is one or two anglers. Two anglers is the maximum per boat. It is recommended that if you are interested in hiring a fishing guide, that you should do it as soon as possible as fishing guides are very limited.

You can cancel later if necessary. Information will be sent later to those who sign up for the fishing tournament. We thank Ashley Furniture for sponsoring the trophies.

Registration

Advance registration recommended to help avoid unnecessary delays upon arrival.

Fees may be paid by check or with VISA, MASTER CARD, DISCOVER or AMERICAN EXPRESS. If paying by check, make check payable to MISSOURI RENTAL DEALERS ASSOCIATION. You may also register by calling 573/442-2963 or (573) 489-0622 (cell) and charging the registration fee to any of the above-mentioned credit cards.

Each dealer member company of their state’s RTO Association will be given a free registration for one (1) dealer. Dealers must be a member of their state’s RTO Association to also receive the registration discount fee.

Those dealers that just want to attend the Vendor Showcase on Wednesday, may do so for FREE. Meal tickets for the other functions may be purchased individually.

You may also indicate and pay for a specific number of dealers and guests, but submit their names by June 7, 2011. In addition, the MRDA is offering to first time member companies and/or member companies that have not been in attendance at the MRDA trade show within the past 5 years, one (1) free hotel room night per company.

Lodging

Participants should make their own hotel arrangements at  The Lodge of Four Seasons Resort at 888/265-5500 or 573/365-3000.

The room rate is $106 per night, plus tax for one to two persons per room. Reservations are currently being accepted on a space available basis. You can make your reservations on line by using the online here using attendee code as follows:

Attendee Code:24040. (Attendees: Please disregard group coordinator box & request for group code when registering on line)

For additional information contact MRDA Executive Director Ken Steiner at 573/442-2963 or e-mail steineraa@aol.com or mrdarto@aol.com or go to www.missourirentaldealers.org