RTO definition would add jobs, opportunities and commerce to economy | Harper recognized with Minority Small Business of the Year award | ColorTyme's largest franchiser opens three new stores | RTO veteran opens ColorTyme store in South Carolina | Aaron Rents names new vice president, general counsel | High Touch helps hurricane relief effort | Aaron Rents acquires six franchised stores | RentWay acquires 12 Rent-A-Center stores | Upcoming meetings | APRO kicks off membership drive | Dates set for "Heartland of America" show | Dealer profile: Lyle Jones | RTO in the news


RTO definition would add jobs,
opportunities and commerce to economy

By Richard May
++
With the recent destruction caused by a historic hurricane season, Congress has turned its focus on economic stimulation and appropriations packages to balance the economic losses and funding of hurricane relief efforts. With increased congressional focus on the economy, APRO and APRO members continue to educate legislators on the importance of federal rent-to-own definition language and its impact to the nation's economy.
++For the past decade, APRO members have been alerting their elected officials to the importance of federal definition and, as a result, have created close and important relationships with key legislators. A coordinated legislative definition campaign is in effect and is spearheaded by the APRO board of directors and the government relations committee under the leadership of committee chairman John Raines.
++The APRO grassroots network is coordinating meetings with senators to educate them on the immediate economic stimulation that RTO federal definition would create for the nation's economy and to help the industry add the amendment into an appropriate moving piece of legislation. If a federal definition bill passed, the rent-to-own industry would experience immediate growth in New Jersey, Wisconsin and Minnesota where the current state legal environment has virtually eliminated small business growth and RTO expansion. Comparing the populations to three similar states, it is estimated that RTO definition language would provide an additional $500 million annually to the nation's economy, providing thousands of jobs and increasing the tax base. An RTO federal definition would also raise the value of each rent-to-own business and company, both public and private, providing investor, lending and banking security for the industry.
++Congress is still in the first half of its legislative session. The House has a targeted adjournment date set for November 18 while the Senate has set a planned adjournment for Thanksgiving. Both dates may change due to the current legislative climate.

State comparison

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Industry news
Harper recognized with Minority Small Business of the Year award
++Former APRO board member Mamie Salazar-Harper received the El Paso Minority Small Business of the Year award on October 27. The award was presented by the U.S. Small Business Administration and the El Paso Small Business Consortium at the 19th annual Minority Enterprise Development Week awards luncheon.
Harper++Harper, a nearly 20-year veteran in the rent-to-own business, is the president and owner of M Rentals in El Paso, Texas. Harper entered the industry as a store manager trainee at a ColorTyme in Beeville, Texas. Within a couple of years she became a district manager in south Texas and in 1990, she was handpicked to take over a recently incorporated ColorTyme store in El Paso, situated on the Texas/Mexico border. "I was in the right place at the right time," says Harper. "I always knew I wanted to own my own business. I always thought if I'm going to roll the dice, I'm going to roll it on myself."
++Four years later, when the franchise agreement expired, she turned the franchise into an independent store and went into business for herself. Her first order of business was to rename the store. "I changed the name to Fiesta Rent-To-Own to make the business more Hispanic-friendly," says Harper. "I wanted my Hispanic customers to feel more comfortable."
++Harper has been an independent small business owner for 15 years. "Owning your own business is really a great ride," says Harper. "Some days are diamonds and some days are dogs, but you have to keep plugging on." One of Harper's dog days came at the start of the first Persian Gulf War. When Fort Bliss began deploying soldiers to the Middle East, most of Harper's rental contracts were returned. Harper solved the short-term problem with innovative marketing and addressed the long-term problem by diversifying her market. M Rentals has expanded into renting furniture and appliances to businesses for temporary housing, offices and apartment complexes across the state.
++According to Harper, her business and family are her focus at the moment; however, she has been actively involved in the community and has served as an advocate for the Small Business Administration, El Paso Women in Business and the Association of Progressive Rental Organizations. A six-year APRO board member, Harper also donated her time as the APRO PAC chairman. Harper names federal legislation as one of her top priorities. "I've been in the rental-purchase business for nearly 20 years and I want to see the day the industry receives federal protection," says Harper.

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Three's a charm: ColorTyme's largest
franchisee opens stores in Las Cruces,
Kaufman and Mission

++Mike Harwood is a man of few words, but much action. Ask his employees about all the incentives he uses to build morale and loyalty. No speeches, just cruises. The approach works well for Harwood and has made him ColorTyme's largest franchisee with 37 stores.
Mike Harwood++A pilot by trade, Harwood first ventured into the rent-to-own industry in 1985, when fellow pilot and mentor Eugene Teague encouraged him to buy three ColorTyme stores in east Texas. Twenty years later, Harwood's TLH Enterprises has expanded beyond its east Texas roots into south and west Texas as well as New Mexico.
++"Harwood is one of the most experienced ColorTyme franchisees out there," says Chris Higgs, TLH's vice president of development. "He loves the challenge of not only continually building the business, but also taking care of his employees. He puts an enormous amount of effort into training employees—empowering them to spread their wings to make each store successful."
++Each year, Harwood rewards his employees at top performing stores with a cruise, spouses included. "He offers employees all the tools to make each store a success," says Higgs. "Harwood's team takes ownership of the stores where they work by ordering merchandise and executing local marketing. It allows each store to adapt in every community and accommodate our customers' needs."
++His dedication to empowering people isn't limited to his business. TLH Enterprises supports Kids Across America, a charity dedicated to helping inner city children become leaders by encouraging and equipping them through Christian sports camps. More than 5,500 children from 30 states participate each year. Harwood has also been instrumental in getting ColorTyme Inc. involved with the organization.
++Harwood and his team at TLH Enterprises, based in Corsicana, Texas, are celebrating the opening of three stores in recent months—one each in Las Cruces, New Mexico, and Kaufman and Mission, Texas.
++"It's important to us that our customers know we are a locally owned business, run by their neighbors," says Harwood. "We want to offer our customers superior service by giving them exactly what they want conveniently and affordably. This business is a relationship business; our customers should expect to see a friendly face when they come into one of our ColorTyme locations."

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Rent-to-own veteran opens
Colortyme store in South Carolina

++Franchise veteran Bob Kogler may have been around the block a time or two in the rent-to-own industry, but he still takes a fresh approach to customer service at his South Carolina ColorTyme stores. His second store—the first in Myrtle Beach—opened this month.
Bob Kogler++Kogler considers every facet of his ColorTyme stores an opportunity to provide excellent customer service. He hires knowledgeable, friendly people to work in the stores but also defers to his wife's talent for home decor to give his stores a warm atmosphere for customers to peruse the latest furniture, electronics and appliances.
++"We treat our employees just like our customers, with respect and dignity, because it comes back to us in the end," Kogler says. "We take pride in our stores because customers feel the presence of our ColorTyme family when they walk in the door and want to be a part of that. This is a people business and we try to keep it that way."
++Before joining ColorTyme in 1991, Kogler worked and became friends with current Rent-A-Center President Mitch Fadel. Because of Fadel's success in the rent-to-own industry and the autonomy ColorTyme offered its franchisees, Kogler decided to give the industry a try with little rent-to-own experience. After working for ColorTyme from 1991 to 1996, Kogler opened his first ColorTyme store in 1997 in Wilson, North Carolina, and has since sold that store. Kogler and his partners—his wife, Nan, and Tom Karrat—have one store in Florence, South Carolina, as part of their company, Rent's-Myrtle Beach Inc.
++"Because I had spent a lot of time making money for other people, I decided to take the opportunity to make money for myself," Kogler says. "I wouldn't have been able to open the stores without the financing and flexibility ColorTyme provides to secure the inventory we need for our customers. Now we're on track to open a new store every two years."
++ColorTyme customers will also be able to take advantage of payday loans at CashTyme, adjacent to the Myrtle Beach ColorTyme store.

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Aaron Rents names new vice president, general counsel
++Christopher M. Champion has joined Aaron Rents as vice president, general counsel. "We are pleased to have Chris Champion join our company," says R. Charles Loudermilk Sr., chairman and chief executive officer. "We expect his legal experience and abilities will significantly contribute to the continued growth of Aaron Rents."
++Champion has more than 10 years of corporate and legal experience in various areas, including real estate, management of intellectual property, acquisitions, litigation and financial transactions. Champion is a member of the American Bar Association and the American Corporate Counsel Association. He is a cum laude graduate of Huntingdon College with a B.A. in Business Administration and earned his J.D. from the University of Alabama School of Law.

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High Touch helps hurricane relief effort
++High Touch is doing its part in helping hurricane victims from Galveston to Tallahassee. High Touch employees have doubled their contributions to the American Red Cross through the company's match program. The company has also steeply discounted replacement computer systems and waived software license fees to its clients affected by wind and water.
++"We have contributed nearly $35,000 to the relief effort for the 100-plus stores along the Gulf," says John Rogers, High Touch director of sales.
++"As with all other good causes in our industry, High Touch does their part and more," says Bill Keese, APRO's executive director.

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Aaron Rents acquires six franchised stores
++Aaron Rents announced in late October the acquisition of six Aaron's Sales and Lease Ownership franchised stores.
++"We will continue to grow these stores as company-operated stores," says R. Charles Loudermilk Sr., chairman and chief executive officer of Aaron Rents. "They are located in markets with excellent growth and profitability potential."
++The stores were acquired from Georto Inc., a franchisee of Aaron's Sales and Lease Ownership since 2000. The stores are located in Malden, Lynn and Revere, Massachusetts, as well as two stores in Portland and one store in Lewiston, Maine. The current combined revenue volume of the six stores is approximately $415,000 per month and the purchase price was $3.9 million cash, subject to final adjustments.

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RentWay acquires
12 Rent-A-Center stores

++RentWay announced on October 24 that it acquired the rental contracts and merchandise of 12 rental-purchase stores from Rent-A-Center. The purchase price was approximately $3.6 million. These store assets will be merged into existing RentWay store locations.
++"We are pleased to be able to acquire these stores and we expect the transaction to benefit our existing stores almost immediately," says William Short, RentWay president. RentWay is one of the nation's largest operators of rental-purchase stores with 795 stores in 34 states.

  • SEMA (Specialty Equipment Market Association), November 1-4, Las Vegas, NV, 909/396-0289
  • Texas Association of Rental Agencies' Situational Leadership Seminar, November 9,
    Shreveport, Louisiana, 817/539-0500
  • PLEASE NOTE: Nationwide/Rent Direct's Prime Time convention is now scheduled for February 26 through March 1, 2006, and will be held in Las Vegas at the Venetian Hotel. The show was originally scheduled for February 15-18 in New Orleans, Louisiana. Due to Hurricane Katrina, the location and dates have changed.
  • Click here to view the APROVision industry calendar of events

Rental Training Online
APRO kicks off membership drive
By Laurie Hill and Richard May
++Why join APRO? The value of APRO membership is the members. Take a moment to think about that. It is estimated that there are 8,300 rent-to-own stores across the United States and APRO members account for 2,500 of those stores. That means a minimum of 2,500 rent-to-own experts are a phone call away.
Now, let's think about APRO member employees. Did you know that approximately 13,750 voices of support, understanding and guidance are also only a phone call away?
Dan Cole++The value of APRO membership is the members. Just ask 15-year APRO member Dan Cole. "I have 32 stores in Missouri and Illinois, so my association dues are not inexpensive, but I would say the APRO dues are one of my best investments. Over the years in APRO, I have made many friends, many business contacts and, most of all, learned many ideas about sales, advertising, personnel and the rent-to-own business from the great networking that my APRO membership provides. I would recommend an APRO membership to anyone in the RTO business or to anyone considering going into the business," says Cole, president of National Rent To Own in Bridgeton, Missouri.
++Networking is an important part of life. From growing your business to furthering your career to expanding your friends, networking will benefit you every time. An industry is only as strong as its association and an association is only as strong as its membership. By joining APRO you support the future of your business, the future of your employees and their families and most importantly, the future of your family.
++Reap the benefits of APRO membership. Call APRO at 800/204-2776, e-mail APRO's Director of Membership Laurie Hill or visit the APRO Web site to find out what membership special awaits you.

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Dates set for "Heartland of America" regional trade show
++The "Heartland of America" regional trade show dates have been set for June 19-21, 2006. According to Missouri Rental Dealers Association President, Chuck Kuluva, Kansas, Illinois, Arkansas and Iowa have been invited to participate in next year's show at the Lodge of the Four Seasons in Osage Beach, Missouri. "Our goal is to have attendance from the four neighboring states this year and to build from there each year," says Kuluva. More details will follow after MRDA's annual meeting in February.

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Dealer profile
++On the eve of his retirement, High Touch President Lyle Jones talks about his career in rent-to-own, his future in a camper and what it means to be the first vendor to win the APRO Lifetime Achievement Award in this APROfile, which appears in the October-November issue of Progressive Rentals.
Click here to read the profile.
Lyle Jones

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Questions?
Visit the APRO Web site or call the APRO office at 800/204-2776.

November 3, 2005
Volume 4, Issue 22


PUBLISHED BY APRO
1504 ROBIN HOOD TRAIL
AUSTIN, TX 78703
800.204.2776
APROVISION.ORG

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RTO in the News

» Senate nixes rent-to-own repo plan

» RentWay seeks lower operating profit

» Rent-A-Center shares rise on 3Q results

» Bestway reports fourth quarter and fiscal year 2005 results



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