Rent-to-own News - D&H to RTO dealers: Leverage Super Bowl/March Madness for TV, appliance and gaming rentals

Computer and consumer electronics distributor D&H Distributing would like to remind its rent-to-own store owners and dealers to take advantage of upcoming sporting events to gain incremental rental sales.

D&H’s RTO customers can market big ticket items such as large-screen, Internet-connected televisions with supporting merchandise such as 1,000-watt surround sound home theaters and gaming consoles.

As millions of Americans get ready for the Super Bowl on February 5, enthusiasts might like to literally gear-up their living rooms in time for the ultimate Game Day.  The decision to upgrade their home entertainment systems to accommodate the championships could potentially inspire consumers to opt for longer-term rentals.


Wide-screen, high definition and Internet-connected TVs could be an in-demand element for the perfect Super Bowl event, delivering a crisp, high-fidelity picture that’s the next best thing to being on the field — with no weather or travel restrictions.  Similar sales strategies can be applied during March Madness season, when sports fans tend to gather in media rooms across the country for big-screen bashes.

D&H offers LCD, LED and plasma displays with screens anywhere up to 65 inches from Toshiba, Samsung, Panasonic, JVC and other leaders in the field.  Internet-connected displays (or “Smart TVs”) let the consumer surf the web between quarters to dig up stats, search for real-time reviews of the action, find footage from past games, check their email and more.


Dealers can offer popular party items such as sophisticated wine refrigerators; theatre-style popcorn makers; or “Kegerator” beer taps as part of a game-day bundle along with an HDTV.  Or to get fans up and moving before the event, dealers can offer a Microsoft Xbox 360 Kinect gaming system, letting arm-chair quarterbacks blow-off some pre-game steam with titles like Kinect Sports Season Two Xbox 360 or MotionSports Adrenaline.


“We try to keep our RTO store owners aware of opportunities to make extra sales,” said John Alifano, director of D&H’s Consumer Products Division.  “With a little clever marketing, they can create a package that might get their consumers leaning toward an upgrade of their electronics and appliances in a way they might not have considered otherwise.  Big sports championships are a way to put those ideas into customers’ heads.  That’s potential new business which might turn into a longer-term contract.”

About D&H Distributing
As the nation’s leading technology distributor, D&H provides a wealth of resources to empower the retail and rent to own dealer, delivering a broad selection of categories, products and applications. 
With an impressive 94-year history, the company prides itself on creating business partnerships with an astute focus on ease-of-doing-business, relationships, value, performance and service.  D&H ships out of five separate locations in North America, including its US headquarters in Harrisburg and its Canadian headquarters in Mississauga, Ontario.  Additional US warehouses are in Atlanta, GA; Chicago, IL; and Fresno, CA. Call D&H toll-free at 800/340-1007 or visit www.dandh.com/rto.