Rent-to-own News

Rent-to-own News - Aaron's surprises 85-year old Georgia man with housefull of furniture

November 22, 2011

Aaron's this week, surprised Jessie Farmer, the grand prize winner of Aaron's National Lucky Dog Days Sweepstakes, on Friday morning at her home in Wrens, Georgia, with a houseful of furniture, name-brand appliances and electronics valued at nearly $11,000. Ms. Farmer is 85 years old and has eight children and 47 grandchildren.

Ms. Farmer's prize package included an eight-piece living room group; an eight-piece bedroom group; a 73" Mitsubishi 1080p big screen TV with TV stand; a 42" Panasonic 720p plasma flat panel TV; a Frigidaire 23 cu. ft side by side refrigerator; a Frigidaire front load high efficiency washer/dryer laundry pair; a Compaq laptop; and a Toshiba tablet.

"At Aaron's, our priority is to take care of our customers, and that includes giving back in the form of contests such as the National Lucky Dog Days Sweepstakes," said Tom Peterson, Vice President of Marketing for Aaron's. "We're especially thrilled that Jessie was this year's winner, and we can't imagine a more deserving recipient. We hope that winning the National Lucky Dog Days grand prize is going to brighten the holiday season for Jessie and the many members of her family."

Aaron's, Inc. implemented the National Lucky Dog Days contest in 2009 at Aaron's locations across the U.S. and Canada in effort to give something back to its past, present and potential customers. The Company distributed more than two million letters with unique prize numbers during the contest, which ran from September 29 to October 1. In addition to Ms. Farmer being chosen as the grand prize winner, 99 prizes were available for giveaway each day.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
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800/204-2776, ext. 103
Fax 512/794-0097