Rent-to-own News

Rent-to-own News - Aaron's Outdoors Premieres 2011 Season on VERSUS and Fox Sports South

April 8, 2011

Aaron's Outdoors, the family outdoors show produced by lease-to-own retailer Aaron's, Inc., will premiere its 2011 programming Thursday, April 7, at 12:30 p.m. ET on VERSUS reaching 77 million homes. The 2011 show will also launch on Fox Sports South on Saturday, April 9, at 8:00 a.m. ET reaching an additional 11 million homes.

Aaron's is producing 20 new episodes that will air every Thursday at 12:30 p.m. ET on VERSUS and Saturdays at 8:00 a.m. ET on Fox Sports South. A new website for Aaron's Outdoors, www.aaronsoutdoorstv.com, will also launch this May and will include past episodes, previews of upcoming episodes, photos of recent outings and links to the show's Facebook and Twitter pages.

"All across North America, Aaron's is known for affordable lease ownership plans without the need for credit, on name brand furniture, electronics, appliances, and computers - the home furnishings every family needs for the inside of their home," said Mark Rudnick, Aaron's VP of Marketing. "Aaron's Outdoors is Aaron's celebration of family life outside the home, in the great outdoors. Each week, the Brannen Family and their guests remind us that spending time together in nature gives us the opportunity to make memories that last a lifetime."

Aaron's Outdoors, on air since 2005, follows the Brannen Family as they explore the great outdoors. The family consists of Jarrod, Leanne, and their 5 children - Cole, Hatcher, Toxey, Grey, and their youngest, a daughter, Mary Blake. The Brannens hunt and fish together and share with their audience how nature teaches many lessons that can be applied to everyday life.

"I'm excited about the new crew we've put together for 2011 and anxious for our viewers to see our great new shows," said Jarrod Brannen.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Convention and Trade Show

July 24-26, Memphis, TN

Attendee Information

Exhibitor Information

Thank you APRO 2012 Sponsors

Watch RTOHQ Rent to Own videos on YouTube!

Featured APRO Photo:
From the ColorTyme 2010 Convention Album
ColorTyme 2010 Convention
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in the RTOHQ.org gallery

RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097