Rent-to-own News

Rent-to-own News - Kansas Rental Dealers focus on social media

March 21, 2011

Organizers are anticipating a high turnout for the Kansas Rental Dealers Association Annual Meeting March 30 at the Prairie Band Hotel and Casino in Mayetta, Kansas which will focus on social media marketing.

"We wanted to do something with marketing and felt like most of us had a handle on traditional marketing," said acting KRDA President Shaun Rush, "social media is something we're not as in touch with. When you think about it, computers are our number one rental products and the key to me is making sure we could communicate with our customers through what is obviously something they use on a daily basis."

Events kick off Wednesday March 30 at 7 p.m. with a cocktail reception where around eight different vendors are expected.

The next day begins with a breakfast followed by presentations including speaker William Gladhard who will deliver a talk entitled, "Social Media Marketing and SEO, Insight for the Socially Challenged. www.willgladhart.com

Later in the day, Curt Clinkinbeard, former director of the Kansas University Small Business Development Center, will lead a talk called, "10 Master Keys to Profitability: Cultivate the Inherent Profit Potential in your Business".

In his six year as SBDC career, Curt has advised over 1,000 small business owners - nearly all on growth topics. Today Curt works with a variety of clients in many industries in his own consulting firm.

Clinkinbeard conducts workshops throughout country on the Customer Pillars program, including as a nationally recognized trainer of over 1000 business consultants within the SBA's SBDC network. Curt is also the Executive Director for The FAMEE Foundation (Foundation for the Advancement of Marketing Excellence in Entrepreneurs).

KRDA will also hold board and officer elections.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Convention and Trade Show

July 24-26, Memphis, TN

Attendee Information

Exhibitor Information

Thank you APRO 2012 Sponsors

Watch RTOHQ Rent to Own videos on YouTube!

Featured APRO Photo:
From the Buddy's Bahama Cruise Sept. 17-20, 2010 Album
Buddy's Bahama Cruise Sept. 17-20, 2010
View All RTO Photos
in the RTOHQ.org gallery

RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097