Rent-to-own News

Rent-to-own News - RentDirect announces new marketing program

December 17, 2010

RentDirect Nationwide, a division of Nationwide Marketing Group (NMG) and the rent-to-own industry’s largest buying and marketing organization, announced its partnership with Banner Marketing .

For more than 25 years, Banner Marketing has managed retail and rent-to-own marketing programs for dealers and manufacturers. Banner’s new partnership with rent-to-own’s leading furniture manufacturers, and RentDirect, will provide members with a quarterly, furniture, vendor-funded circular and POP program.

“RentDirect Nationwide recognizes the intricate needs of the rent-to-own dealer. They need the most aggressive buying programs in the industry and marketing initiatives that increase foot traffic into stores. We are pleased with the integrated marketing program that Banner Marketing offers our members,” said Executive Director of RentDirect Nationwide James MacAlpine.

Each dealer’s program is highly customizable with 500,000 circular options to choose from at little or no cost to members. Customization options include various themes, page position, and products from a host of participating manufacturers including Ashley, Catnapper, Classic Flame, Coaster, Klaussner and Steve Silver.

“We are excited to help RentDirect members grow their businesses through innovative marketing,” said John Dresel, CEO of Banner Marketing. “At Banner Marketing, we have spent years perfecting marketing strategies that bring customers through the door, and we look forward to sharing our expertise with RentDirect members.”

Banner Marketing will be exhibiting at PrimeTime!, North America’s largest buying show and conference for appliance, electronics, and furniture independent dealers on February 20- 23, 2011 at The Venetian in Las Vegas. Those who register by January 24, 2011 will be entered into a drawing for a free three night hotel stay, dinner for two and tickets to see the Blue Man Group, Phantom of the Opera or Jersey Boys at The Venetian.

To find out more about the benefits of joining RentDirect Nationwide including an invitation to PrimeTime! by Nationwide, contact James MacAlpine at 336/722-4681 or email questions to jamesm@nationwidegroup.org.

Watch RentDirect Primetime membership video here.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Convention and Trade Show

July 24-26, Memphis, TN

Attendee Information

Exhibitor Information

Thank you APRO 2012 Sponsors

Watch RTOHQ Rent to Own videos on YouTube!

Featured APRO Photo:
From the TRIB Goup Buying Show 2009 Album
TRIB Goup Buying Show 2009
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in the RTOHQ.org gallery

RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine March-April 2012.

A New Rent-to-Own Experience

by Neil Ferguson

Here’s the lowdown on APRO’s 2012 Convention and Trade Show, July 24-26 in Memphis. The RTO industry’s big event will offer many valuable experiences, including insights on how to turn your stores into “experiences”–the good kind for consumers

Who Is Your Competition?

by Bill Keese

In order to expand your customer base, you can learn a lot by observing your competitors. But first, you need to figure out just who they are. If you think your only competition is the rent-to-own store down the street, you’re not considering the bigger picture. APRO’s executive director offers a big-picture perspective.

A Review of Online Customer Complaints

by Ed Winn III

While rent-to-own companies have not cornered the market on negative reviews posted on consumer complaint websites, it’s no surprise that there are cyberspace beefs against RTO. APRO’s general counsel reviews some of them in search of a pattern and he considers appropriate response to online complaints.

Rent-to-Own Families, Part VIII

by Kristen Card

Our series of family-run rent-to-own businesses continues with profiles of the Homeiers in Kansas and two Texas-based sets of kindred colleagues, the Spangles and the Weisblatts.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097