Rent-to-own News - Top Premier dealer to open new San Antonio store

Premier dealers Trinidad Rubio, Roy Soto and Brian Clussman.

Premier Rental-Purchase partners Roy Soto, Brian Clussman and Trinidad Rubio announced they will open their fifth store in November.

This follows their collectively being named Dealer of the Year at the annual convention of The Premier Companies in Orlando, Florida last February.

They were selected for outstanding business performance across their four San Antonio, Texas locations as well as for their service to community, industry and Premier. Each store features both retail and rental-purchase options for home furnishings, electronics and appliances along with cash services.

“We have amazing and caring employees who have been part of our team for several years," Soto said. "The award truly is their award, their achievement and we wish to recognize that. Building a strong team in our four stores in addition to a successful model that is working for us has given us the confidence to launch a fifth location. It’s been a tough year for everyone in business, but we have been able to weather it unlike other small businesses around the country. We hope to stand as proof that it is possible to stay strong in a bad economy, and we credit a good industry, a valuable partnership with Premier and our employees for making it happen for us.”

Looking back on the past several years of success since launching their business as Premier franchisees, Soto noted that their number one goal and reason for going into business has been to provide the best possible customer service, quality products and flexible payment options.

“We put customer care above all else,” said Soto who came out of a corporate background to find greater satisfaction in being the local owner/operator who can build lasting relationships with his customers. “We have established a true sense of family with our customers and employees at our stores. People walk in and instantly belong. That is one reason they keep coming back. We treat them right and make sure we provide the right choices in furniture, electronics and appliances. And we also meet their needs with our flexible payment plans and same-day free delivery. Above all, however, we build relationships. That is just what happens in a family.”

Rubio added, “This is a relationship business. That is one of the reasons I left a big corporation as well, and became a local franchisee here in San Antonio. That is the only way to be in this business as far as I am concerned. It’s one of the reasons I like the Premier model and why all Premier dealers have adopted the motto of “The People you Know and Trust.”

Rubio was the first of the three partners to sign on with Premier in 2005 when the young company was just beginning to franchise. Since then, Premier has opened almost 80 franchised locations and become the fifth fastest growing young franchisor in the U.S. – largely, it claims, because of its commitment to dealer satisfaction and value that is passed on to store customers. 

“It’s an exciting time to be in this industry,” said 20-year rental-purchase veteran Clussman. “We are continually challenged by our customers to provide greater value, higher quality products along with genuine customer service. By rising to this challenge, we have developed a loyal and satisfied customer base and been able to weather, and help our customers weather, tough economic times.
We look forward to providing even greater service in San Antonio in 2010 with the opening of two new Premier stores.”

The national office of Premier Rental-Purchase is located in Williamsburg, Virginia. All Premier stores are independently owned and operated. Visit Premier’s website at www.premierrents.net or call (800) 2-Premier and ask for Trooper Earle.