Rent-to-own News

Rent-to-own News - Teletrack launches new suite of tools for non-traditional lenders

September 10, 2010

CoreLogic, a leading provider of information, analytics and business services, today announced the launch of LeadOptix, an innovative lead quality model, and LendOptix, a credit risk model, from Teletrack Inc.,  a subsidiary of CoreLogic, Inc.
 
Created for online credit grantors, LeadOptix delivers an objective assessment of applicant identity risk by examining the previously reported relationships between an applicant’s name, address, phone and other attributes submitted online. In addition, LeadOptix uses aggregate credit data from Teletrack and traditional sources to perform an initial evaluation of lead quality. 
 
Complementary to LeadOptix, the LendOptix risk model helps credit grantors understand and predict payment risk by scoring applicant specific credit performance data maintained by Teletrack and other credit reporting databases.
 
“As the non-traditional lending market evolves, access to more focused tools can help lenders develop increasingly sophisticated business models and market position to differentiate themselves from their competitors,” said Dale Williams, President of CoreLogic Teletrack. “In an environment where the cost of acquiring a customer is compounded by the expense of processing low-quality or fraudulent applicants, online lenders are searching for tools that expedite lead assessment so they can evaluate the quality of the data before they engage an applicant or evaluate credit.”
 
LeadOptix scores the submitted lead data by evaluating predictive variables derived from a range of data sources including the Teletrack proprietary databases. LeadOptix evaluates the information associated with the lead before applying aggregate non-traditional and traditional credit data. Once the lender has purchased the lead, LendOptix provides a statistically sound and easy to use summary assessment of credit risk specific to alternative credit products. In addition to proprietary credit performance data from Teletrack, the LendOptix model leverages traditional credit performance data to enhance the risk evaluation of an applicant.
 
“We were able to leverage extensive data assets and market expertise to build a powerful suite of models that meet the needs of our customers in the higher risk lending sector,” said Williams. “Our customers can now use LeadOptix to assess identity risk and lead quality while LendOptix permits the lender to quickly evaluate credit risk.  Both of these models enable non-traditional lenders to control the performance of their lending portfolios by assessing the degree of applicant identity, quality and credit risk.”
 
“We are committed to providing innovative data and analytics solutions in the non-traditional market to help our clients manage identity risk, assess the potential value of leads and make profitable and responsible lending decisions,” said Williams. “The introduction of LeadOptix and LendOptix scores exemplifies that commitment.”
 
In addition to providing risk and lead quality models, Teletrack connects businesses to multiple external data services and scores, including traditional credit data and risk scores, public record data and historical bank account information to manage risk. To learn more about CoreLogic Teletrack, visit their website at www.teletrack.com <http://www.teletrack.com> .

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

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RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

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Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

 

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Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

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