 APRO: The Official Voice of the Rent to Own Industry
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 Rent-to-own News
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Rent-to-own News - Briley is new APRO President
The Association of Progressive Rental Organizations Board of Directors Thursday, elected Robert Briley as the association's new president.
Briley, who owns seven Aaron's Sales and Lease stores in West Texas was elected to the APRO board of directors in 2001. Briley earned APRO's Rental Dealer of the Year Award in 2005 and was awarded the APRO Legislative Conference American flag for holding the highest number of congressional meetings during APRO’s 2000 Legislative Conference.
Briley said his first order of business as APRO's president is to listen to the membership. Briley said the continued viability of the national trade association depends on its ability to meet the needs of a diverse array of businesses.
"APRO represents a very diverse group of people all with different views about the direction of the industry," Briley said. "I am confident because I have a great staff at APRO, a membership that represents the spirit and heart of this industry and an outstanding board of directors to work with. These give me peace because they are people I can count on. A group can create a greater plan than a single person. A shared vision is the only vision.
Within hours of his election, Briley has already met with TRIB Executive Director Dennis Shields and RentDirect Nationwide Executive Director James McAlpine -- representatives of the nation's two rent to own buying groups -- and other industry leaders to open a line of communication he said is essential to the growth prosperity and safety of the industry.
"Goal setting, I believe, is a bottom up, not a top down exercise," he said.
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2012 APRO Dave Egan
Legislative Conference
April 17-19, Washington, D.C.
Mark your calendars!
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
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CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
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Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |