Rent-to-own News

Rent-to-own News - APRO Software Focus: Cynergi

July 9, 2010

High Touch, Inc. and subsidiary RSSS have announced that they are on target for the completion of Cynergi and fully committed to the release date announced in January.

“Our teams are working diligently and making visible progress,” says Ellison Crider, RSSS general manager. The highly anticipated product will allow rent-to-own operators more flexibility in the way that they do business. The companies expect to release Cynergi for beta June 30, 2011.

The inception of this product was a result of customer feedback and requests, and is being designed to capitalize on the individual strengths of the High Touch and RSSS systems. With more than 50 years of consolidated experience between High Touch and RSSS, this new product is developed to accommodate emerging rent-to-own trends and operational needs of customers, the result will be a suite of products that can be scalable and customizable for both large and small businesses.

The touch screen, GUI interfaced application will offer improved reporting capabilities with greater access to a variety of hardware, online capabilities and

High Touch predicts that the new system will streamline processes and procedures, and will increase operational efficiencies.

To learn more about Project Fusion, visit www.bestofbreed.us or stop by and see us at booth #401.

High Touch, Inc. is an employee-owned company that provides technology solutions to the rent-to-own industry. Based in Wichita, Kan., High Touch serves clients with an end-to-end solution for their IT needs: hardware and software services, network security, managed print services, and Web site development and programming. High Touch has customers in 50 states and the District of Columbia as well as six other territories worldwide. For more High Touch information, visit www.hightouchinc.com.

Based in Corpus Christi, RSSS, L.P. is a wholly owned subsidiary of High Touch, Inc. The company is based in Corpus Christi, Texas and has remote offices in Continental, Ohio; Cleveland, Ohio; Salt Lake City, Utah; New Orleans, Louisiana; Las Vegas, Nevada; Austin, Texas; and College Station, Texas. RSSS provides end-to-end IT solutions for client companies throughout the United States and Canada. Industries served include rent-to-own stores, music and instrument stores, tire and wheel stores, and furniture retailers. For more information, visit www.rsss.com.

BOOTH #401
About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Dave Egan
Legislative Conference

April 17-19, Washington, D.C.

Mark your calendars!

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

Striving for an A with the BBB

by William E. Freeland

Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.

Creating an Extraordinary Customer Experience

by Bill Keese

Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

BB and BBQ on Beale Street

Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.

Card Talk

by Ed Winn III

Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.

Rent-to-Own Families, Part VI

by Kristen Card

No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097