 APRO: The Official Voice of the Rent to Own Industry
|
 
| ||||||||||||||||||||||||||||||
|
 Rent-to-own News
| ||
Rent-to-own News - RAE Award Winners Announced
The rent-to-own industry's longest held advertising competition this year again honors the best in the business naming the top radio, television, print, creative campaign, community relations, and Internet advertising campaigns created over the past year.
A selection of APRO's 2010 Rental Advertising Excellence Award Winners are as follows:
TELEVISION
IN HOUSE (Productions less than $1,000):
Gold -- RimTyme
Silver -- H&H Furniture
Bronze -- ColorTyme
AGENCY (Productions less than $1,000):
Gold -- ColorTyme (Agent 485)
Silver -- RNR Custom Wheels and Tires (Red Letter Studios)
Bronze -- RNR Custom Wheels and Tires (Red Letter Studios)
IN HOUSE (Productions more than $1,000):
Gold -- Quality Rentals
Silver -- Quality Rentals
Bronze -- Quality Rentals
AGENCY (Productions more than $1,000):
Gold -- easyhome (LPI Communications Group)
Silver -- Rent-A-Center (Launch)
Bronze -- Premier Rental Purchase (Nationwide Marketing Group)
CREATIVE CAMPAIGN DESIGN
IN HOUSE:
Gold -- National TV Sales and Rental
Silver -- RNR Custom Wheels and Tires
Bronze -- Castle Rental
AGENCY:
Gold -- Rent-A-Center (Razor)
Silver -- ColorTyme (Agent 485)
Bronze -- Rent-A-Center (Razor)
COMMUNITY RELATIONS
IN HOUSE:
Gold -- National TV Sales and Rental
Silver -- ColorTyme Inc./RJB Leasing Corp.
AGENCY:
Gold -- Rent-A-Center (Razor)
Silver -- Rent-A-Center (Razor)
Winners will be honored at a special display at APRO's Convention and Trade Show in Louisville July 19-22.
In commemoration of APRO's 30th Anniversary, the association this year will also be awarding a "Best of Show" award to the top In-House entry and the top Agency entry.
These will be chosen from the Gold winners. Best of Show winners will not be announced until the opening day of the convention.
| ||
 |
|
2012 APRO Dave Egan
Legislative Conference
April 17-19, Washington, D.C.
Mark your calendars!
| |||
|
RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here. | |||
|
CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE
RTOHQ: The Magazine’s upgraded digital format APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.
Marketing Matters This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.
Striving for an A with the BBB by William E. Freeland Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.
Creating an Extraordinary Customer Experience by Bill Keese Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?
BB and BBQ on Beale Street Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.
Card Talk by Ed Winn III Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.
Rent-to-Own Families, Part VI by Kristen Card No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.
Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.
| |||
|
Association of Progressive Rental Organizations 1504 Robin Hood Trail Austin, Texas 78703 800/204-2776, ext. 103 Fax 512/794-0097 |