Rent-to-own News

Rent-to-own News - PrimeTime! rebates up 20 percent

March 12, 2010

Nationwide Marketing Group, the parent company of RentDirect Nationwide, announced that independent dealers cashed in on 20 percent more of instant rebate checks, over last year’s spring show, on products purchased at PrimeTime! held at the MGM Grand in Las Vegas last week.

In 2009, an excess of $12 Million in rebate checks were handed out to independent dealers who attended the popular bi-annual buying show and conference.

According to NMG, the largest buying group for independent dealers, this was also their second largest show to date bringing in 3,300 dealers and manufacturers representing almost 850 companies from across the country. The buying group also reported that the highest number of RentDirect Nationwide member dealers were in attendance and purchased more products compared to previous shows.

“Of course we are celebrating the success of PrimeTime! in Vegas but most importantly the success of our independent dealers who were able to overcome the challenges in retail last year,” said Robert Weisner, Executive Vice President of Nationwide Marketing Group. “Many have told us that the new opportunities, programs and services available each PrimeTime! helped them through a very rough year.”

The theme for the event, New Days, New Ways: Get Ready! resonated throughout the show which was jammed pack with a winning combination of millions in buying opportunities and cutting edge training.

Nearly 2,000 independent dealers attended PrimeTime! University. New business courses included an internet strategies series where industry experts taught dealers how to attract the growing number of consumers online. Dealers also learned how to get the most traffic to their websites and the importance of social media marketing through sites like Facebook and Twitter.

“The retail market and consumer profile has changed dramatically over the last few years,” said Ed Kelly, President of Nationwide Marketing Group. “In order to remain competitive, independent retailers must adapt to these new changes by learning what works and getting rid of what doesn’t.”

The next PrimeTime! event is scheduled to be held in the Washington, DC area at the Gaylord National on August 15-18, 2010. To learn more about PrimeTime! and the many benefits of joining Nationwide Marketing Group go to www.nationwidegroup.org or call (336) 722-4681.
 

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




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RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

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Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

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