Rent-to-own News - ColorTyme manager inspires work through play

Toby Littlejohn, ColorTyme championship belt winner.

With the recent economic turndown leaving employee satisfaction at a record low, finding a cost-effective way to motivate the workforce can be a challenge. Fortunately, Jim Aldridge, manager of ColorTyme in Gaffney, South Carolina, discovered a creative approach to recognizing top performers that has sparked much interest and conversation:  The ColorTyme Route Manager’s Championship Belt.

“We’re always striving to motivate employees, and I think we’ve found something that really works,” said Aldridge. “After more than 16 years in the rent-to-own business, I can honestly say I have never seen staff enthusiasm demonstrated so boldly as when we began this initiative.”

The ColorTyme Route Manager’s Championship Belt is a point-based game that uses fun competition to ignite performance. Each week, ColorTyme route managers accrue a set number of points for increasing customer rental agreements and minimizing past due percentages. The person with the most points at the end of the month is awarded with a customized boxing belt complete with the store logo. To keep things interesting month to month, criteria and point values are altered to focus on different store goals.

Jose Escalante and Toby Littlejohn, route managers at the Gaffney ColorTyme, think the game promotes greater accomplishment.

“Earning the Championship Belt is a big deal for us. It’s encouraging to be able to win something you can show for your hard work,” explained Littlejohn. “It’s exciting, too. First, you get into it all in good fun, but then you really get into it to win.”

Coming up with the idea over lunch with Assistant Manager Matt Robertson, Aldridge says the new solution proves more successful than other motivation techniques.

“We needed a way to engage our staff that goes beyond traditional methods,” said Aldridge. “Over the years, I have offered cash bonuses, an extra day off with pay, meals and many other incentives, but nothing has spurred as much daily talk as The Colortyme Route Manager's Championship Belt. “