Rent-to-own News

Rent-to-own News - Aaron's 'Dream Machine' to honor Mitsubishi

March 3, 2010

Aaron's named Mitsubishi Digital Electronics America, its Vendor Partner of the Year for 2009 and will race a Mitsubishi-themed No. 00 Aaron's Dream Machine in the company's honor.

The racecar, driven by Michael Waltrip Racing No. 00 Aaron's Dream Machine driver David Reutimann, will make its on-track debut at Atlanta Motor Speedway on March 7 for the Kobalt Tools 500 Sprint Cup Series race.

"It is a privilege to be named by Aaron's as their Partner of the Year, and the Mitsubishi-themed Dream Machine is icing on the cake," said Max Wasinger, Executive Vice President of Sales and Marketing at Mitsubishi Digital Electronics America, Inc. "It has been a fantastic year thanks to excellent partnerships like the one we enjoy with Aaron's. We're proud and pleased to work with such an extraordinary company, and we can't wait to see our car hit the track at Atlanta Motor Speedway."

"Mitsubishi has been a terrific vendor for many years, duly earning our Partner of the Year distinction," said Ken Butler, Aaron's, Inc. Chief Operating Officer. "Designing a custom Mitsubishi paint scheme for the Aaron's Dream Machine is not only an exciting, but valuable means of showing our appreciation for the partnership. Both companies will undoubtedly be pulling for Reutimann to bring the Mitsubishi car across the finish line first at Aaron's home track."

This is the second year in a row Aaron's has named Mitsubishi Digital Electronics America, Inc. Partner of the Year. According to Butler, the company continues to surpass Aaron's expectations, exceeding the award criteria for Partner of the Year: quality, service, creativity with product, volume and dedication to Aaron's and its customers.

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Dave Egan
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April 17-19, Washington, D.C.

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

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RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

Striving for an A with the BBB

by William E. Freeland

Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.

Creating an Extraordinary Customer Experience

by Bill Keese

Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

BB and BBQ on Beale Street

Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.

Card Talk

by Ed Winn III

Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.

Rent-to-Own Families, Part VI

by Kristen Card

No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

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