Rent-to-own News

Rent-to-own News - Premier's Cuthbertson earns community service award

March 2, 2010

Premier dealer William Cuthbertson.

Clarksville Premier Rental-Purchase owner William Cuthbertson earned a special award for community service at the recent Premier Annual Convention in Orlando, Florida.

An integral and respected part of the Clarksville, Tennessee community, Premier has been providing furniture, appliances and electronics with both retail and rent-to-own options since Cuthbertson opened as a franchisee in 2006.

Prior to opening his own business, Cuthbertson spent several successful years in management with two large rental-purchase companies. His journey to store ownership followed an unusual path—through Iraq as convoy commander for the Department of Defense. Cuthbertson went to Iraq to earn money to open his own store. “But I'm very patriotic,” he says “The goal to earn money got me there; the purpose of country kept me there for two years.”

Premier was an important answer for him as he broke back into the industry. “Having been away from the industry for a while, Premier made for a helpful transition,” he says. “They are a family organization with a family atmosphere. That is important to me as I view my customers and employees as family.”

True to this philosophy, members of Cuthbertson's immediate family work side-by-side with him: his partner and wife, LeaAnn, and brother, James, who work in accounts receivable and as store manager respectively.

Through Cuthbertson's connections in the Clarksville community this past year, his store helped raise $53,000 to support groundbreaking research at the MDA Clinic at Vanderbilt University Medical Center and to send children and young adults with neuromuscular diseases to MDA's annual Summer Camp at the Center for Courageous Kids in Scottsville, Kentucky.

“It was a very successful effort,” said Cuthbertson. “It was touching to see the gratitude expressed by the recipients and to know that we had been part of something that will change lives and support a good cause.”

The Clarksville Premier Rental-Purchase store is located at 98 Dover Crossing Road. Phone is 931-906-8551. Visit them online at ClarksvilleTn2.premierrents.net

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Dave Egan
Legislative Conference

April 17-19, Washington, D.C.

Mark your calendars!

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

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Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097