Rent-to-own News - RAE Awards celebrate the industry's best ads: July 24 deadline

Click to watch.

The rent-to-own industry's most prestigious advertising competition is back.

But if you want your ad or community relations program included in this year's 2009 Rental Advertising Excellence Awards (RAE) awards competition, you don't have time to waste.

The RAE submission deadline is July 24, so click here to learn more and download an entry form.

APRO is once again honoring the best radio, television, print, direct market and Internet advertising campaigns created for rent-to-own businesses and companies over the past year. See 2008 RAE Award winners here.

Once received, submissions will be judged by Matt Belew, media supervisor at GSD&M of Austin, Texas -- one of the largest and most influential advertising agencies in the world.

Recognized as the number one source of public perception and image, advertising is a critical component in telling the rent-to-own story and RAE submissions will be divided and judged in two separate production categories: "in house" or "ad agency".

The "Community Relations Program" category of RAE is of particular interest to the industry and encompasses food drives, donations and volunteerism undertaken by rent-to-own companies.

The ultimate goal of the RAE awards is to boost the notion of the important role advertising plays in creating a positive image of the rent-to-own industry.

Winners will be honored in APRO publications and at the APRO 2009 Convention and Buying Show awards at Paris and Bally's, Las Vegas.

Click here to watch the video.

mevans@rtohq.org