Rent-to-own News

Rent-to-own News - Rent-A-Center teams with Magic Johnson for all-star ad campaign

February 20, 2009

Earvin “Magic” Johnson

Rent-A-Center announced today the launch of an integrated advertising campaign featuring basketball hall-of-famer Earvin “Magic” Johnson.

Touching upon themes of respect and the achievement of goals, the ads spotlight Rent-A-Center’s exclusive Worry-Free Guarantee, introduced in last year’s advertising campaign.

Created by Dallas ad agency Launch, the 15- and 30-second TV and radio spots feature Johnson discussing the values that shaped his success, both on and off the court. Visuals bearing testimony to his legendary career reinforce the message.

Johnson speaks to Rent-A-Center’s commitment to those same values. Citing Rent-A-Center’s 100% satisfaction guarantee, he calls attention to the availability of brand-name merchandise via an easy, worry-free experience without the need for credit or credit checks. Sharing the spotlight with Johnson are visuals of RAC merchandise and lifestyle shots of customers enjoying new furniture, appliances and electronics.

“A lot of people don’t really understand just how significant a role Rent-A-Center plays in families’ lives,” said Ann Davids, senior vice president and chief marketing officer. “In teaming with Magic Johnson, we have found the ideal partner to help get the word out. He’s living proof of how, with hard work and determination, you can get the best things in life — which is exactly what Rent-A-Center is all about.”

The integrated campaign, created by Rent-A-Center Marketing Alliance partners Launch Agency and RAZOR , includes radio, print, Web and in-store marketing. OMD Chicago plans and places the broadcast media.

mevans@rtohq.org
About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.

2012 APRO Dave Egan
Legislative Conference

April 17-19, Washington, D.C.

Mark your calendars!

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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

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Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

Association of Progressive Rental Organizations
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