Rent-to-own News

Rent-to-own News - Industry "Titans" diverge in latest RTOHQ: The Magazine

October 10, 2008

The second edition of APRO's revamped publication -- RTOHQ: The Magazine -- hits post offices and office desks this week with an engaging look at similarities and differences between the two publicly traded RTO "Titans": Rent-A-Center and Aaron Rents.

The new edition also features in-depth profiles of new APRO President "Tiger" John Cleek, Robby Tyson and John Blair of CM Jewelry and a recap of RTO own events including APRO's highly successful St. Louis convention.

Introduction by APRO Executive Director Bill Keese:

"For an encore to 'The Connectors' theme of our debut edition of RTOHQ: The Magazine, in the latest issue we take a look at “The Titans” of the rent-to-own industry, Aaron Rents and Rent-A-Center—the two publicly traded companies and the men who run them.

 

We've profiled Mark Speese, Mitch Fadel and Bob Bloom of Rent-A-Center and ColorTyme and Charlie Loudermilk, Ken Butler and Todd Evans of Aaron Rents and we think you’ll find their perspectives and distinct approaches to doing business useful, even if you’re a one-store rental dealer. After all, the rent-to-own business models used by these titans pretty much defines the way the rest of the industry does its business as well.

Also in the latest issue, we introduce a man who needs no 
introduction, APRO’s new president, Tiger John Cleek. Tiger has been the driving force in organizing and/or re-organizing state rental dealer associations across the nation.

Since helping create APRO’s State Association Coordinating Committee many years ago, he has continually strived to keep state associations up to speed on all legal and legislative issues. He has nurtured educational opportunities on the state level as well. In our profile, the new president shares his game plan for the coming year—one that calls for inclusion and participation from everyone to keep APRO at the forefront of the rent-to-own world.

Robby Tyson and John Blair, two men who are best friends and have dedicated their professional lives to rent-to-own, discuss their current gem of a business, CM Jewelry, and how the company is helping turn profits for RTO businesses.

We reflect on APRO’s recent highly successful Convention and Buying Show, held August 11–14 in St. Louis. For all of you who were there, you know the excitement and enthusiasm generated by the year’s largest gathering of rental dealers.

For those who were unable to attend, you missed—among other things—the Honorable William Lacy Clay presenting the most arousing political overview and direction for the industry’s legislative initiatives in the 28-year history of the association. Finally, Washington has a congressman who knows what we do and who we are."

 

mevans@rtohq.org

About APRO
The Association of Progressive Rental Organizations is the official voice of the rent-to-own industry and the most accurate and trustworthy source of rent-to-own news in the industry. Founded in 1980, APRO is the national, nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, state legislatures, courts, media and the public.

For more information, visit www.rtohq.org.




2012 APRO Dave Egan
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RTOHQ: The Magazine
RTOHQ: The Magazine is the Association of Progressive Rental Organizations' award-winning rent-to-own industry magazine, and it's available here.

CLICK HERE FOR OUR DIGITAL RTOHQ: THE MAGAZINE

 

RTOHQ: The Magazine’s upgraded digital format

APRO's new, mobile-ready magazine is now available in addition to our print edition. The digital format provides the same informative content as our printed magazine, but also offers tools to make the reading experience more enriching. Access the table of contents page with one click or tap. Get additional information from advertisers by clicking on the links in their ads. The interface is easy to navigate and requires no special app—read our magazine on your computer, digital table or smartphone. Click here to access the digital version of RTOHQ: The Magazine November-December 2011.

 

Marketing Matters

This year marks the launch of a marketing campaign initiated by APRO to build the rent-to-own customer base. It will be a multi-year endeavor employing multiple strategies. In this and upcoming issues of our magazine, we will address the many facets of marketing that affect our industry.

 

Striving for an A with the BBB

by William E. Freeland

Consumers often refer to the Better Business Bureau's ratings to help them make rental and purchasing decisions. National Rent-to-Own's human resource manager outlines the steps every RTO company should pursue to help earn an A+ from the BBB.

 

Creating an Extraordinary Customer Experience

by Bill Keese

Apple does it. Southwest Airlines does it. Can the rent-to-own industry also garner a national reputation for exceptional service and, in the process, attract new customers?

 

BB and BBQ on Beale Street

Memphis' reputation for tremendous food, groundbreaking music and Southern charm is well deserved. It's not too early to start planning your trip there next July for APRO's 2012 Rent-to-Own Convention and Trade Show.

 

Card Talk

by Ed Winn III

Credit and debit card payments are on the rise in rent-to-own. So are the risks in keeping such transactions secure.

 

Rent-to-Own Families, Part VI

by Kristen Card

No, you're not seeing double, or are you? Our latest profiles of kindred colleagues include two sets of twins-the Botkins and the Kimbles. And in Kansas, a son and daughter help their dad keep business running Strong.

 

 

Future issues of APRO's magazine will be available in this same new format. Click here to access past issues that are not yet archived in the new interface.

 

Association of Progressive Rental Organizations
1504 Robin Hood Trail
Austin, Texas 78703
800/204-2776, ext. 103
Fax 512/794-0097